Involving Your Audience: Making It Active (Part of the Essence of Public Speaking Series) / Edition 1

Involving Your Audience: Making It Active (Part of the Essence of Public Speaking Series) / Edition 1

by Karen E. Lawson, Lawson
Pub. Date:
Pearson Education

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Involving Your Audience: Making It Active (Part of the Essence of Public Speaking Series) / Edition 1

Discover how to get the audience to interact with one another-and the speaker!

  • Discover the basic needs and expectations of every audience
  • Incorporate pre-session questionnaires to create more relevant activities
  • Understand why the client's meeting planner may hold the keys to success
Audience involvement is the goal of every speaker, even if that involvement is simply active listening. The speaker's choice of ideas and supporting materials and the way those elements are delivered largely determine the audience's role. But contemporary audiences seek more participation. Visual aids, workbooks or handouts, and creative exercises are fast becoming the norm in public presentations. In these pages Karen Lawson offers practical, how-to approaches for keeping the glitches out of presentations and shows how to use interactive presentations to increase impact and ensure speaker success! Lawson provides proven techniques for connecting with audiences and actively encouraging them to participate.

Karen Lawson is president of Lawson Consulting Group Inc., a consulting firm specializing in organization and management development. Her clients include Kodak, DuPont, Prudential, Citibank, and SmithKline Beecham. She was president of the Philadelphia chapters of both the National Speakers Association and the American Society for Training and Development. She is the author of four books, The Art of Influencing, Improving On-The-Job Training, The Trainer's Handbook, and Improving Workplace Performance Through Coaching. She is co-author with Mel Silberman of 101 Ways to Make Training Active and Twenty ActiveTraining Programs Volume II. Dr. Lawson has taught at Temple University and SUNY-Binghamton, and is currently an adjunct professor at the University of Delaware.

Product Details

ISBN-13: 9780205268115
Publisher: Pearson Education
Publication date: 09/09/1998
Series: Essence of Public Speaking Series
Pages: 208
Product dimensions: 5.53(w) x 8.45(h) x 0.58(d)

Table of Contents


1. Demographic Influences and Challenges.

2. Audience and Speaker Attitudes, Value Systems, and Style Differences.

3. Audience Needs and Expectations.


4. Using Visuals -- Low Cost to High Tech.

5. Speaking as a Performing Art.

6. Creating Word Pictures.


7. Audience Participation.

8. Interacting with Your Audience.

9. Handling Questions.

10. Dealing with Problem Situations.

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