IP Valuation and Management

IP Valuation and Management

by Weston Anson

Paperback

$79.95

Product Details

ISBN-13: 9781604427806
Publisher: American Bar Association
Publication date: 07/16/2011
Pages: 320
Product dimensions: 6.90(w) x 10.00(h) x 0.80(d)

Table of Contents

Acknowledgments ix

About the Author xi

Introduction: An Overview of Intellectual Property - Issues and Opportunities xiii

Part 1 Valuation 1

Chapter 1 What Constitutes Intellectual Property 3

Goodwill 4

Intangible Assets 7

Intellectual Property 11

Chapter 2 Understanding Core IP Assets 13

Patents 13

Trademarks 16

Domain Names 18

Trade Dress 18

Copyrights 20

Trade Secrets 22

Related Intellectual Property and Intangible Assets Rights 23

Licenses and Licensing Rights 23

Rights of Publicity 24

Computer Programs 25

Chapter 3 The Changing Nature of Intellectual Property and Intangible Assets 27

Trademarks 28

Patents 28

Copyrights 30

Internet Assets 31

Celebrity Rights 31

Software 31

Licenses 32

Chapter 4 Definitions of Intellectual Property Value—the Heart of the Matter 35

Value Definition 37

Chapter 5 Practical IP/Intangible Asset Valuation Guidelines 41

Chapter 6 Traditional Valuation Methodologies 47

The Cost Approach 49

The Market Approach 51

Income Approach 53

Relief from Royalty Approach 55

Establishing Discount Rates 57

Conclusions 58

Chapter 7 Other Valuation Approaches 61

The Brand Value Equation Methodology (BVEQ?) 62

The Competitive Advantage Technique 62

The Concept of Relative Incremental Value 63

Decremental Cost Savings Valuation 63

Enterprise Value Enhancement 63

Imputed Income Analysis 64

Income Capitalization or Direct Capitalization Methodology 64

Income Differential Analysis 64

Liquidation Value 65

Monte Carlo Analysis of Value 65

Options Pricing Technique (the Black-Scholes Model) 65

Premium Pricing Analysis 66

Profit-Split Methodology 66

Rules of Thumb 67

Snapshots of Value Approach 68

Subtraction Method of Value or Benchmark Method of Value 68

The Technology Factor Approach 68

The ValCalc Methodology 69

Valmatrix® Analysis Technique 69

Chapter 8 How IP Values and Valuation are affected in an Economic Downturn 71

IP-Specific Market Trends 71

Who Cares About Current IP Values? 73

The Result: A Search for Value Maximization Alternatives 74

Conclusions 75

Chapter 9 Valuation Issues with Different Types of Intellectual Property 77

Copyrights 77

Trademarks 81

Patents 84

Trade Secrets 86

Software 88

Internet Assets 89

Valuation Considerations 91

Methodologies 92

Chapter 10 Context: When IP Valuation is Necessary 95

Sales/Commercial Transaction 98

Divorce 101

The Great Tom Clancy Divorce—The Collision of IP Law and Family Law 104

Bankruptcy 105

Estates and the Right of Publicity 109

The Valuation of Postmortem Rights of Publicity for the Marlon Brando Estate 111

Valuation of IP Licenses 114

Valuation in Litigation 117

Part 2 Management 121

Intellectual Property Management: Recognizing and Maximizing Value from Client Portfolios 121

Chapter 11 IP Due Diligence and Asset Prioritization 125

Testing to Confirm Intangible Assets with Value 126

The Process, Research, and Resources of Due Diligence 133

Internal Resources and Due Diligence 133

External Resources 136

Third-Party Organizations 138

Grouping Intangible Assets into Logical Bundles 138

Prioritization and Triage of Intangible Asset Bundles 144

Chapter 12 Management and Monetization 147

Developing an Intangible Asset Management Plan 148

Value Maximization Strategies 150

Value Extraction Strategies: Disposition, Liquefaction, and Leverage 153

Disposition 153

Leverage 155

Liquefaction 155

Chapter 13 Licensing 159

What Can Be Licensed 160

Types of Licensing and Alternative Licensing Strategies 165

Overview of Licensing Issues 169

Negotiating a License Agreement 173

Licensing Controls and Procedures 179

Qualifying Licensees 180

The Process 182

Management and Controls 188

Chapter 14 Licensing Royalty Rates in Litigation and Transactions 193

Rules of Thumb 194

The Analytic Approach 195

Industry Averages 196

Comparable Transactions 199

Hypothetical Negotiations 205

Chapter 15 The Future of Intellectual Property Valuation and Management 209

Trends Affecting the Future of Intellectual Property 210

Trademark Trends 211

Patent Trends 211

Future Trends in Copyright Usage 212

Rights of Publicity Trends 213

Final Thoughts 214

Appendixes 215

Appendix A Glossary of Useful Valuation Terms 215

Appendix B Preliminary Document and Information Request for Company XYZ 219

Appendix C Company XYZ Intellectual Property Valuation: Complete Document and Information Request 222

Appendix D Expert Report of Weston Anson (Public Record) 243

Index 291

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