Peter Eaton, in his successful career, has worked as a graphic designer, art director, illustrator and as an interior designer for some of the most prestigious names in the world, and is the winner of numerous international awards in design and advertising. Peter decided that a career in advertising was more challenging than the relatively calmer waters of design and joined a young ad agency where his skills soon propelled him to the position of creative director at the age of 22, reported by AdWeek as one of the youngest ever. Eventually Peter relocated to New York, working for blue-chip ad agencies in New York and Los Angeles then finally returning to New York in 1993. He joined a boutique ad agency and finally set up his own agency with Steve Means, British American Design, in 1999. "Why did I write this book?" When asked Peter always says that his friends were becoming tired of the same after-dinner stories and they all said perhaps he should write them all down, someday. Here's that someday.
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