Is it all About Image?: How PR works in Architecture / Edition 1 available in Paperback
- Pub. Date:
Publicity is essential for any practice to keep afloat and continueattracting commissions, as even modest jobs often come in throughrecommendation and reputation. This is the first comprehensive andaccessible guide for any archite who wants to wise up on their PR.
The book reveals varying forms of PR support and looks at howthese operate within a variety of office cultures, letting youin on what happens behind the scenes. Anecdotal evidence of whatcan work for you provides first hand evidence whichsteers clear of corporate style bullet pointguidelines. Thus, case studies, interviews of publicistsand also the press is used to corroborate otherinformation.
- This is the first book to give a comprehensive and accessibleaccount of the way publicity can work for architecturalfirms of any size
- It is illustrated with case studies of the way that verydifferent architectural projects have been promoted worldwide, fromthe Guggenheim to the wobbly bridge
- Provides essential information on the way that publicity can bedealt with in small and large offices alike
- Features interviews with people who are working in PR at everylevel, from individuals working alone to large practiceswith entire PR departments
About the Author
Laura Iloniemi is a specialist in architectural PR. Born in Finland, she founded her own agency in London in 1996. She has worked with clients such as Arup Associates and Ushida Findlay Architects, who are featured in the book. Iloniemi has studied architectural philosophy at Cambridge University and arts promotion at L’École du Louvre in Paris.
Table of Contents
Foreword by Edwin Heathcote, Financial Times Architecture Critic.
Paranoia, Pride, Perspective, Personalitym, Passion, Pop.
Part 1: Is it All About Image?
Part 2: Praxis: Where do PRs fit in?
Publicist Case Studies.
PR ladies, Pegs, Push, Promotion, Prudence, Parlance.
Harriet Hindmarsh, Arup (Laura Iioniemi).
Katy Harris, Foster and Partners (Laura Iioniemi).
Peter Carzasty/Cohn Davis Bigar Communications (LauraIioniemi).
SHoP Architecture (Laura Iioniemi).
Ocean North (Laura Iioniemi).
Alsop Architects (Laura Iioniemi & David Littlefield).
Project Case Studies.
Prima donnas, Parties, Profile, Practice, Poetics,Patronage.
Grafton New Hall Country House (Laura Iioniemi).
Millennium Bridge (David Littlefield).
World Trade Center (Will Jones with Laura Iioniemi).
Federation Square (Melanie Crick).
Birds Portchmouth Russum Dorma Door Handles (Will Jones).
The Dutch Scene in Architecture (David Littlefield).
What the Media Say.
Press, Picture Editors, Publishing, Print, Politics,Purpose.
Jonathan Glancey, The Guardian (David Littlefield & LauraIioniemi).
Edwin Heathcote, Financial Times (David Littlefield & LauraIioniemi).
Robert Ivy, Architectural Record (David Littlefield & LauraIioniemi).
Paul McGillick, Indesign (David Littlefield & LauraIioniemi).
Daniela Mecozzi, Abitare (David Littlefield & LauraIioniemi).
Kenneth Powell, Architectural Writer (David Littlefield &Laura Iioniemi).
Robert Thiemann and Billy Nolan, Frame (David Littlefield &Laura Iioniemi).
Fleur Watson, Monument (David Littlefield & LauraIioniemi).
Photography (Laura Iioniemi).
Presentation (Laura Iioniemi).
Conclusion (Laura Iioniemi).
Profile, Pretence, Predominance, Preeminence, Pomposity,Power.
Bibliography, General Information and PR Resources.
Photographic Agencies and Photographers.
Contributors, Photo Credits and Acknowledgements.