Do you have clout?
Can you walk into a room and own it?
CNN anchor and reporter, Max Foster, has had unique and privileged access to many of the world’s most prominent people and he has identified what he thinks they have in common.
In this quick read, you will discover:
• How Donald Trump, Queen Elizabeth II, Steve Jobs and others acquired their clout.
• Fascinating behind-the-scenes insights into how they maximise that clout.
• And the 6 ingredients you need to develop your own clout.
On Donald Trump:
'I pretended not to watch but could see his red ‘Make America Great Again’ cap bobbing around in the corner of my eye. Then, I felt it coming towards me and before I knew it, he was leaning over my armchair. "I hear you’ve been waiting to speak to me."
On The Queen:
'After the picture was taken, President Obama escorted her down the steps as if he were a member of her staff and President Putin of Russia allowed them to go ahead.'
On Meghan Markle:
'It was a clear statement of intent from Markle that she wasn’t going to stop having opinions just because she was joining the most famous family in the world.'
On Steve Jobs:
'I usually have to warm my guests up before an interview but Jobs was straight in there, eyes locked on mine. It wasn’t intimidating – more of a charm offensive and I have to say it worked.'
On people with clout
'I assumed people with clout are driven by hope. They know what they want and strive towards it. Now I think it’s as much about their fear.'
About the Author
Foster has played a pivotal role in CNN's coverage of major world events, often on location, and has interviewed influential leaders and trail blazers including Donald Trump, Steve Jobs and Taylor Swift. He is also CNN's Royal Correspondent and London Correspondent. He led the network's reporting on the UK 'Brexit' referendum and his royal exclusives include interviews with The Duke of Cambridge, The Prince of Wales and The Queen of Denmark.
Foster is a speaker and moderator, acting on behalf of various organisations including the United Nations. He is a mentor for Media Trust and runs masterclasses in news anchoring for CNN affiliates around the world. He blogs at cloutology.com on matters relating to this book.
Table of Contents
1. Steve Jobs | Cause
2. Tracey Emin | Credibility
3. Stormzy | Character
4. Eva Mozes Kor | Conversation
5. Donald Trump | Connection
6. HM Queen Elizabeth II | Cachet
7. Your Clout