It's Not about the Coffee: Lessons on Putting People First from a Life at Starbucks

It's Not about the Coffee: Lessons on Putting People First from a Life at Starbucks


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It's Not about the Coffee: Lessons on Putting People First from a Life at Starbucks by Howard Behar, Janet Goldstein

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

Product Details

ISBN-13: 9781591842729
Publisher: Penguin Publishing Group
Publication date: 04/28/2009
Pages: 208
Sales rank: 217,175
Product dimensions: 5.10(w) x 7.90(h) x 0.60(d)
Age Range: 18 Years

About the Author

Howard Behar was the North American president of Starbucks for 21 years. During his tenure, he grew the franchise from 28 stores to more than 15,000 across five continents and served on the Starbucks board of directors for 12 years until his retirement. His first book, It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks, was published in 2008, and since then he has been traveling the world speaking, mentoring, and spreading the message of leading with your values first. He lives in Seattle, Washington.

Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits. She lives in New York.

Howard Schultz is chairman and chief executive officer of Starbucks, where he has been recognized for his leadership, business ethics, and efforts to strengthen communities. He and his wife, Sheri, have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation’s Onward Veterans initiative. Schultz is the bestselling author of Onward: How Starbucks Fought for Its Life Without Losing Its Soul and Pour Your Heart Into It.

What People are Saying About This

From the Publisher

"A book about how to succeed anywhere-not just in business."
-Former U.S. Senator Bill Bradley

"The most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I've ever read."
-James A. Autry, author of The Servant Leader

"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
-David Allen, author of Getting Things Done

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It's Not About the Coffee: Leadership Principles from a Life at Starbucks 3.8 out of 5 based on 0 ratings. 8 reviews.
Guest More than 1 year ago
Howard Behar's book IT'S NOT ABOUT THE COFFEE is an excellent book for anyone interested in business or leadership skills in general. Behar's main idea is a strong one in that it is the people that drive businesses not the products. He does a great job organizing all of the leadership qualities into chapters that could be read individually. Also, he supports all of his ideas with his previous work experience and important personal quotes. This book is very powerful in today's society because of many new business and the constant need for good leadership. I recommend this book to anyone interested in business or anyone that simply wants to improve his or her leadership skills.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book would benefit leaders in any type of organization, from small to large. A must read.
Anonymous More than 1 year ago
CPilk More than 1 year ago
This book is written for every manager and leader in every organization. As a graduate student and adjunct professor I found his idea of, "Not being in the coffee business serving people, but being in the people business serving coffee" very refreshing.
Alistair More than 1 year ago
The title got my attention - it's great. The book isn't as great but it's worth a read. Autobiographies have the inherent danger that the writer can't stand back from his own story. This book is no autobiography, but the same issue arises. Howard Behar was close to the top at Starbucks through the most formative years. It's not that he fails to mention problems and challenges. But I wanted someone to say "We got that hopelessly wrong" or "We were completely divided", but even where negative issues are mentioned mostly the answers seemed to materialize or harmony was reached. But maybe that's how it was. For example, Open Forums to talk out issues, with a willingness to hear doubts, are a bold measure. So is sending cards to employees to celebrate anniversaries. There's a good story to be told and it is, and Starbucks is a great success. The fundamental message of the sub-title "Lessons on Putting People First" is important, and Starbucks has much to teach the rest of the corporate world. Well worth reading, just not as incisive as I'd want.
Anonymous More than 1 year ago
Anonymous More than 1 year ago