It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small

It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small

by Joan Detz

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It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small by Joan Detz

Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more -- every situation that requires something to say.

Topics include: organizing your message * finding terrific research * using storytelling techniques * preparing the room * handling technical glitches * working with other speakers * measuring your effectiveness * making the most of your voice * mastering humor * using body language * conquering nervousness * building audience rapport * tapping the power of persuasion.

Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand.

Product Details

ISBN-13: 9781466804210
Publisher: St. Martin's Press
Publication date: 10/12/2000
Sold by: Macmillan
Format: NOOK Book
Pages: 240
Sales rank: 643,246
File size: 328 KB

About the Author

Joan Detz is the author of How to Write&Give a Speech and Can You Say a Few Words?. A professional speech coach, she advises prominent executives across the country and conducts communications seminars for major corporations. She lives in Bucks County, Pennsylvania.
Joan Detz, author of How to Write&Give a Speech, and It’s Not What You Say, It’s How You Say It, coaches executives, offers media training, and teaches presentation skills workshops. The Joan Detz Speechwriting Seminars have trained speechwriters for The White House, prominent executives, university presidents, and top military leaders.

Read an Excerpt

Chapter One

The title of this book reads It's Not What You Say, It'sHow You Say It. But I have a confession: That might be aslight exaggeration. Because "what you say" does matter just doesn't tell the whole story.

    Let me explain.

    Maybe you have to run a community fund-raiser, ormeet face-to-face with a sales prospect, or handle a toughjob interview. Maybe you have to give a short presentationto a few colleagues at a department meeting, or give a bigspeech at a professional conference.

    Whether you're talking to one person or a thousand, youcertainly need a message. And that message must be targetedto your listeners' needs.

    Before you decide "what to say," ask yourself theseimportant questions:

(1) What do they want to hear from me?

(2) What do they need to hear from me?
(Pamela Harriman, former U.S. ambassador to
France, once defined leadership as "the ability to
tell people not what they want to hear, but what
they need to know.")

(3) What do they already know about this topic—and where did they get their information?

(4) What misconceptions do they have?

(5) What problems do they face—and how did those problems develop?

(6) What solutions have they already tried?

(7) What message would be mostcomfortable?

(8) What message would be most troubling?

(9) What information could save them money?

(10) What information could save them time?

(11) What changes would I suggest they make?

(12) What recommendations could they put into practice most easily?

(13) What advice would be welcome?

(14) What advice would be resented?

(15) What perspective can I bring to their unique situation?

(16) And, perhaps the most important question: What
can I say to them that no one else could say as

    Once you ask yourself these basic questions, you shouldhave a pretty good idea of what to say. And that's important,because you certainly need a message.

    But good presentations demand more than a message.And that's why this chapter—the "content" chapter—isthe shortest in the whole book. As you will soon see, goodcommunication isn't just "what you say," it's how yousay it.

Excerpted from IT'S NOT WHAT YOU SAY, IT'S HOW YOU SAY IT by Joan Detz. Copyright © 2000 by Joan Detz. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Table of Contents

Choose Your Best Communication Option7
How Long Should You Talk?10
How to Organize Your Message14
How to Do Terrific Research20
How to Use Storytelling Techniques29
How to Improve Your Speechwriting Skills31
How to Improve Your Delivery Skills36
• Applause
• Audiovisual Support
• Body Language
• Clothing
• Coughing
• Emotions
• Eye Contact
• Forgetting Lines
• Handouts
• Hecklers
• Interruptions
• Microphones
• Misspeaking
• Notes and Manuscripts
• Nervousness
• Pauses
• Proofreading
• Props
• Rehearsals
• Voice
Using Humor101
SECTION THREE When You Say It105
Timing Is Everything107
Impromptu Speaking116
When You Must Deal with Resistance118
When It's Better to Wait118
When You Have to Say "No"119
When You Have to Say "I'm Sorry"121
SECTION FOUR Where You Say It125
Choosing the Best Location127
The Hometown Advantage128
Make the Most of Your Location129
Bad Locations131
Technical Glitches132
Speaking Outdoors134
Out-of-Town Problems135
SECTION FIVE Who Says It, and Who Is Listening?139
The Right Speaker for the Right Message141
Who Says It?141
Who Is Listening?144
Interpreting the Agenda153
SECTION SIX Who Else Could Say It for You?157
Substitute Speakers159
Choosing the Right Person to Introduce You162
Working with Other Speakers163
SECTION SEVEN Was Your Speech a Success?167
"I Could Have Been a Better Communicator if Only
Identify Your Speaking Personality170
Assess Your Speaking Style171
What Are You Doing to Become a Better Speaker?173
Manage Negative Emotions174
Identify Your Own Strengths175
Build on Your Strengths179
Identify People Who Can Help You Improve as a Speaker180
Measure Your Effectiveness181
Get an Audience Evaluation182
Learning from Other Speakers185
Learning from a Professional Coach186
SECTION EIGHT Appendix—Useful Books, Websites, and
Professional Organizations191
Useful Books193
Useful Professional Organizations215
Useful Websites for Speakers215

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