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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose
     

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose

4.5 4
by Roy M. Spence Jr., Haley Rushing, Bill Weideman (Read by)
 

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Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.

Purpose is the key to creating and maintaining

Overview

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.

Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization—like Southwest’s purpose of “democratizing the skies” or Wal-Mart’s of “saving people money so they can live better.” If you get it right, your people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning.

This audiobook will help you discover your organization’s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:

• What do we really stand for?
• Do our employees feel like what they do matters?
• Would our customers miss us if we ceased to exist?
• Do we bring our purpose to life everywhere we can?

Spence’s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and—with a little luck—make history.

Product Details

ISBN-13:
9781501265686
Publisher:
Brilliance Audio
Publication date:
08/04/2015
Edition description:
Unabridged
Sales rank:
1,202,729
Product dimensions:
5.30(w) x 6.70(h) x 0.50(d)

Meet the Author

Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence.

Both authors live in Austin, Texas.

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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose 4.5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
I found this book to be useful and very helpful. They are literally trying to give away the best marketing and branding tools of our times. Thank you for making these insight available to us 'little guys'. I feel like now I can connect with a good marketing firm and have the foundation of what we need to help our brand excel.
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