Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.
As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.
These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.54(w) x 8.46(h) x 0.86(d)|
|Age Range:||18 Years|
About the Author
Haley Rushing cofounded the Purpose Institute along with Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values in the world. Over the years, Haley has helped a number of the country’s most visionary organizations develop business strategies that are founded on a strong core purpose and authentic core values, including Southwest Airlines, Wal-Mart, Charles Schwab, Norwegian Cruise Line, Whole Foods, World Market, Univision, The American Council on Education, Texas A&M and, most recently, the American Red Cross. Haley and her husband, R. W., live in Austin, Texas with their twin daughters.
What People are Saying About This
"Roy Spence's instructive book reflects his charismatic genius, his evangelical zeal, and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers."--(Herb Kelleher, founder, Southwest Airlines)
"If you're looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it."
"Roy Spence's creative brilliance has been an enormous influence on helping people better understand what the PGA TO UR stands for. The wisdom contained in this book is a great resource for those who want to lead their business with a purpose."--(Tim Finchem, commissioner, PGA Tour)
"Roy Spence has nailed the power of purpose in this visionary book and it will motivate and inspire you to find and fulfill a purpose at the heart of your organization."--(Jim Stengel, former P&G global marketing officer and President/CEO, The Jim Stengel Company
"Roy Spence is a brilliant, sparkling gem. Dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond money, he has inspired and changed leaders in every sector."--(Jim Collins, author of Good to Great; coauthor of Built to Last)
Most Helpful Customer Reviews
I found this book to be useful and very helpful. They are literally trying to give away the best marketing and branding tools of our times. Thank you for making these insight available to us 'little guys'. I feel like now I can connect with a good marketing firm and have the foundation of what we need to help our brand excel.