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It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
     

It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

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by Michael A Aun, Jeffrey Gitomer (Foreword by)
 

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Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many

Overview

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

  • Get proven steps to REALLY put your customer at the center of what you do
  • Distinguish your business from the competition by understanding the principle that good sales ARE good service
  • Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

Product Details

ISBN-13:
9780470907399
Publisher:
Wiley
Publication date:
02/08/2011
Pages:
235
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Related Subjects

Meet the Author

Michael A. Aun isa speaker, columnist, and full-time businessman who runs a network of insurance offices. He rose to international acclaim when he won the World Championship of Public Speaking for Toastmasters International (defeating speakers representing 150,000 Toastmasters from sixty-five countries). The National Speakers Association has honored him as a member of the Speakers Hall of Fame. Learn more at www.aunLine.com .

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It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
DrRickGelinas More than 1 year ago
Who can benefit from this book? A better question: Who COULDN'T benefit from this book? Whether you have an MD after your name, or you wear a closed white collar, or you sell multi-million dollar products or merely bubble gum door-to-door, you are still a member of the grandest profession on earth: You are a salesman. So get with it! This book shows you how to be the greatest salesman you can be. Fun, easy to read, inspirational---what more could you want from a book? Five star!