It's When You Sell That Counts

It's When You Sell That Counts

by Donald Cassidy

Paperback(Third Edition)

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It's When You Sell That Counts by Donald Cassidy

With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.

An investor’s success depends far more on when they sell a stock than on when they buy it; yet most investors tend to hold on to a stock far too long. Brokers, too, often hesitate about advising to sell. Investors need help knowing when to cash in. It’s When You Sell That Counts helps them all identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. The book also provides practical advice on how to sell in changing market conditions—including a checklist to help investors decide if they should sell or hold in adverse markets.

It’s When You Sell That Counts reveals the personal hangups that hamper many investors until they identify and deal with them and important strategies that should be applied to every selling decision.

Product Details

ISBN-13: 9780852976869
Publisher: Global Professional Publishing
Publication date: 02/28/2008
Edition description: Third Edition
Pages: 304
Product dimensions: 6.50(w) x 9.00(h) x 0.90(d)

About the Author

Donald Cassidy is the founder and executive director of the Retirement Investing Institute (RII), a not-for-profit organization devoted to helping individual investors face the challenges of investing and retirement. Formerly, he was Senior Research Analyst, Lipper Inc., a Reuters Company, from 1990-2006. He is the author of five books on personal investing, including When the Dow Breaks (McGraw Hill), as well as a weekly radio guest on mutual funds for a local Denver radio station. In addition, he is the author of an online mutual funds curriculum for the Wall Street University.

Table of Contents

PART I: UNDERSTANDING THE SELLING PROBLEM IN DEPTH: 1) External Obstacles; 2) Hidden Reasons We Resist Selling; 3) Understanding and Using Behavioral Finance; 4) Always Think About the Crowd! 5) Banishing Rationalizations and Admitting Mistakes; PART II: DEVELOPING THE PROPER MINDSET: 6) Keep a Clear Head; 7) Cast Off Faulty Mental Anchors; 8) Understand that You Sell the Stock, Not the Company; 9) Adopt Survival Tactics for the Institutional Jungle; 10) Honor Highly the Time Value of Money; PART III: MASTERING THE CONTRARIAN APPROACH: 11) Be a Contrarian; 12) Rethink that Old Buy-And-Hold Religion; 13) Calibrate Decision Making to Personal Emotions; 14) Adjust Sale Targets Rationally; 15) Try This Exercise in Forced Discipline; 16) Separate Selling From New Buying; 17) Use a Personal Diffusion Index; 18) Overcome Greed: Stop Chasing that Last Nickel or Dime; 19) Sell Just When it Feels Real Good; PART IV: USING SMART SELLING TACTICS: 20) Use Appropriate Technical Indicators; 21) Sell into Price-Volume Crescendos and into Long Runs; 22) Differentiate Market Stock and Loner Stock Characteristics; 23) Use Above-Market Instead of Stop-Loss Orders; 24) Use Special Rules for Selling Low-Priced Stocks; 25) Sell Smart on Good News; 26) Understand How Bad the News Is; 27) Sell on News Delays; 28) Crashes: Sell vs. Hold—Before, During, and After; 29) Use This Hold/Sell Decision Checklist; 30) Summing Up: The Winner’s Test; APPENDIX: USEFUL READING AND OTHER RESOURCES; Index.

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