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It's Your World, So Change It: Using the Power of the Internet to Create Social Change

It's Your World, So Change It: Using the Power of the Internet to Create Social Change

by Tom Head
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Product Details

ISBN-13: 2900789739772
Publisher: Que
Publication date: 07/13/2010
Edition description: NE
Pages: 190
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Tom Head is author or coauthor of 24 nonfiction books on a wide range of topics, including Civil Liberties: A Beginner’s Guide (Oneworld, 2009) and Get Your IT Degree and Get Ahead (Osborne/McGraw-Hill, 2000). He covers civil liberties for, a division of The New York Times Company with 34 million unique visitors per month, and also blogs on civil liberties issues in his home state of Mississippi via the Mississippi Human Rights Report.He also serves as an elected trustee for the Mississippi ACLU, as VP/policy of the Mississippi chapter of the National Organization for Women (NOW), as communications director for Unity Mississippi, on the steering committee of the Jackson,Mississippi, chapter of Parents, Friends, and Families of Lesbians and Gays (PFLAG), and in various other volunteer capacities.He has operated online communities since 1989. An internationally recognized expert on distance education (and coauthor of four books on the subject),Tom is currently finishing up his Ph.D. in the history of ideas at Edith Cowan University in Perth, Australia, through an off-campus study program.

Table of Contents

Introduction 1

1 Online Activism 101 5

A New Tool, Not a New Project 7

Where Do I Begin? 8

Branching Out 8

Planting Seeds 10

2 How to Research Issues and Stay Informed 13

General Resources 15

Print Publications 17

Laws and Legislation 18

Keeping Up with News Sites and Blogs 19

Your E-Activism Toolkit: Getting Informed 21

3 How to Plan, Promote, and Maintain a Website 23

Finding Your Audience 24

Organizing Local Supporters 24

Nonlocal Supporters 29

Making Your Website Media Friendly 35

Being Found 38

Search Engines 38

Cross-Links 39

Repeat Visitors 39

Social Networking 39

Print 40

Word of Mouth 40

Five Steps to Building a Great Activism Website 40

Your E-Activism Toolkit: Building a Website 41

4 Engage with Social Networking Sites 43

Social Networking 101 44

Facebook 46

MySpace 48

Other Social Networking Sites 48

Summary: Social Networking 49

5 A Short Guide to the Ethics and Etiquette of Online Activism 51

Deadly Sin #1: Self-Promotion at the Expense of the Movement 53

Deadly Sin #2: Unsolicited Bulk Email 54

Deadly Sin #3: Hacktivism 55

Deadly Sin #4: Violating Copyright 57

Deadly Sin #5: Nagging 57

Deadly Sin #6: Violating Privacy 58

Deadly Sin #7: Being Scary 59

Your E-Activism Toolkit: Following the Rules 61

6 How to Raise Funds Online 63

Other Ways to Raise Funds 68

Processing Online Donations 69

Your E-Activism Toolkit: Raising Money 71

7 How to Use Multimedia as an Activism Tool 73

Online Multimedia Content That Changed the World 74

The Iranian Protests of 2009 75

The Burmese Protests of 2007 76

Abu Ghraib 77

Justice for Oscar Grant 78

"Macaque" 79

The 2006 May Day Protests in MacArthur Park 80

Online Video and How to Stream It 80

Finding Photographs You Can Use 82

The Art of Podcasting 83

Great Podcasts for Activists 84

Your E-Activism Toolkit: Using Multimedia 87

8 How to Keep Allies and Supporters in the Loop 89

Not Necessarily the Newsletter 91

Using Twitter 93

Blogging 98

Your E-Activism Toolkit: Keeping Allies in the Loop 101

9 Action Alerts and Online Petitions 103

Writing Effective Action Alerts 104

Are Massive Online Petitions a Waste of Time? 108

Your E-Activism Toolkit: Action Alerts and Petitions 111

10 It's Your World, So Change It 113

Four Offline Technologies That Changed Activism 115

The Printing Press 115

The Telephone 117

The Radio 118

Television 120

Four Online Activism Technologies That Are Still Catching On 121

Collaborative Documents 122

Mobile Access 122

Integration of Web 2.0 Proprietary Standards 122

Security 123

Your E-Activism Toolkit: Putting It All Together 123

Concerned Citizen 123

Professional Online Activists 124

Outreacher 125

A The 10 Common Online Activism Mistakes and How to Fix Them 127

B Online Activism Careers and Volunteer Opportunities 133

C A Short History of Online Activism Technologies 139

D Glossary of Terms 157

E Online Degree Programs for Activists 167

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