Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

Overview

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Product Details

ISBN-13:	9780062273062
Publisher:	HarperCollins Publishers
Publication date:	11/26/2013
Pages:	224
Sales rank:	79,103
Product dimensions:	7.70(w) x 9.20(h) x 0.90(d)

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

Table of Contents

Acknowledgments xi

Author's Note xiii

Introduction: Weigh-In xv

Round 1 The Setup 1

Round 2 The Characteristics of Great Content and Compelling Stories 15

Round 3 Storytell on Facebook 29

Round 4 Listen Well on Twitter 83

Round 5 Glam It Up on Pinterest 117

Round 6 Create Art on Instagram 135

Round 7 Get Animated on Tumblr 151

Round 8 Opportunities in Emerging Networks 171

Round 9 Effort 177

Round 10 All Companies Are Media Companies 181

Round 11 Conclusion 183

Round 12 Knockout 187

Notes 189

Editorial Reviews

In business, there's the jab—building solid customer relationships over time—and there's the right hook—clobbering an opponent with that well-placed product and campaign. Best-selling business writer Vaynerchuk argues that with the new social media, the jab-and-hook pattern is different. With a 150,000-copy first printing.

Library Journal