This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and beha vior, and methodology. An excellent resource for ambulatory care profe ssionals, marketing professionals, and students. This book is attracti vely priced in soft cover.
|Publisher:||Jones & Bartlett Learning|
|Product dimensions:||5.98(w) x 9.02(h) x 0.60(d)|
Table of ContentsContents: MARKETING PERSPECTIVES * Changing Times, Changing Theories: The Effects of HMOs on Hospital Usage and Ambulatory Care * Do Physicians Run Their Practices As Businesses? * CONSUMER DEMOGRAPHICS, ATTITUDES, AND BEHAVIOR * The Patient Population of a Major Chain of Investor-Owned Ambulatory Care Walk-In Centers * Measures of Primary Medical Care and Patient Characteristics * Assessment of Member Satisfaction in an HMO: Understanding the Interaction of Variables and Their Implications * Determining Patient Satisfaction in a Medicare Health Maintenance Organization * Determinant Criteria in Patient Satisfaction Surveys * Recruiting Blood Donors in View of AIDS: What Ambulatory Care Facilities Need to Understand * METHODOLOGY * Managed Care Innovation and New Product Development * Survival Strategies for HMOs * Marketing Ambulatory Care Centers: Assessment, Implementation, Evaluation * Marketing Ambulatory Care Centers: Planning Considerations and Demand Analysis * The Market for Health Care Information: An Exploration of the Use of Available Information by Consumers * Assessing Market Demand for an Open HMO * Value-Added Ambulatory Encounters: A Conceptual Framework * Marketing Plans for Physicians’ Practices * Development of Physician Networks