Jacm on Marketing Ambulatory Care

Jacm on Marketing Ambulatory Care

by Seth B. Goldsmith


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Product Details

ISBN-13: 9780834206717
Publisher: Jones & Bartlett Learning
Publication date: 12/21/1994
Edition description: 1E
Pages: 284
Product dimensions: 5.98(w) x 9.02(h) x 0.60(d)

Table of Contents

Contents: MARKETING PERSPECTIVES * Changing Times, Changing Theories: The Effects of HMOs on Hospital Usage and Ambulatory Care * Do Physicians Run Their Practices As Businesses? * CONSUMER DEMOGRAPHICS, ATTITUDES, AND BEHAVIOR * The Patient Population of a Major Chain of Investor-Owned Ambulatory Care Walk-In Centers * Measures of Primary Medical Care and Patient Characteristics * Assessment of Member Satisfaction in an HMO: Understanding the Interaction of Variables and Their Implications * Determining Patient Satisfaction in a Medicare Health Maintenance Organization * Determinant Criteria in Patient Satisfaction Surveys * Recruiting Blood Donors in View of AIDS: What Ambulatory Care Facilities Need to Understand * METHODOLOGY * Managed Care Innovation and New Product Development * Survival Strategies for HMOs * Marketing Ambulatory Care Centers: Assessment, Implementation, Evaluation * Marketing Ambulatory Care Centers: Planning Considerations and Demand Analysis * The Market for Health Care Information: An Exploration of the Use of Available Information by Consumers * Assessing Market Demand for an Open HMO * Value-Added Ambulatory Encounters: A Conceptual Framework * Marketing Plans for Physicians’ Practices * Development of Physician Networks

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