Japanese Style brings together the many strands of modern Japanese design, and the influences from which it springs. This timely collection of the best of modern Japan is an authoritative introduction to the country's contemporary design, and some of the history behind it. From beer commercials to Pokemon planes, the idiosyncratic style of Japan is becoming increasingly familiar to the west, without ever losing its ability to make you look twice. The book is divided into categories: fashion, architecture, interiors, food and drink, transport, products, homeware, advertising, and communications and packaging. Every page features full-color images that illustrate the traditions and the diversity of Japanese design.