Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.
Strategies and answers from a lifetime of selling, from the bestselling author of The Sales Bible. Jeffrey Gitomer is the author of The New York Times best seller The Sales Bible and The Little Red Book of Selling. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, and his latest best-selling books The Little Red Book of Sales Answers, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have sold millions of copies worldwide.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years.
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Most Helpful Customer Reviews
There is definitely good basic advice for those starting in sales. However, possibly the genius of this book is that in itself it is one advertisement for his own company. Each chapter asks you to refer to his website for more information on a topic. Thanks, but shouldn't that be in the book? Once on his site, there are various products he is trying to sell to you. His newsletters are even worse. Sure, he sends an article in each one but 90% of that newsletter is 'special offers', not just for his products but for those of his 'friends'. So, to be clear, though there is definitely good advice in here about sales, really he's selling himself and you are paying for that!