Jesters' Dance

Jesters' Dance

by R. Bruce Walker
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Overview

Jesters' Dance by R. Bruce Walker

Advertising Manager Allan Corbett wants to fire his agency. On the eve of the most important product introduction in the history of pharmaceutical giant Carlton & Paxton -- the launch of a miraculous new anti-obesity drug -- he�s decided for a variety of personal and professional reasons to put the billion-dollar assignment up for grabs. However, once he�s asked the clowns to dance, his impulsive decision yields disastrous results.

The story unfolds over twenty-eight days, propelled forward by the ridiculously tight timetable that the deeply troubled Corbett has imposed on the process. Sharing the same du monde noir as the TV-hit Mad Men, JESTERS� DANCE offers a riveting insider�s view as the colorful characters that inhabit three competing agencies pull out all the stops in pursuit of the coveted prize.

Steve Holiday leads the team from Lowenstein Holiday, the soon to be deposed incumbent. An immensely talented Creative Director in the twilight of a distinguished career, together with his hyper-aggressive partner Ira, he struggles to come to terms with the unfairness of his client�s decision and the undeserved demands that it places on his people and himself.
Lane McCarthy is the vivacious head of McCarthy & McCauley Interworld, a once ferociously independent advertising agency that has sold its soul to an international communications conglomerate. With ever increasing pressure to deliver a better bottom line, Lane is forced to take extreme measures in a desperate attempt to win the pitch.

Enter Spence Playfair, the new business development officer at the brash young ad boutique, Boom. Corrupt to the core, Playfair is willing to do whatever it takes to elevate his upstart firm and come away with the win. A duplicitous schemer, he forms a manipulative bond with the prospective client that gives his agency an unfair advantage and threatens the integrity of the entire competition.

As the novel�s indelible characters and dangerous cross currents surge together, the plot takes a series of unexpected twists and turns -- all of which conspire to derail the billion-dollar promise of the amazing wonder drug and reshape the intertwined fates of everyone involved.

Humorous, sexy and ghoulishly dark, JESTERS� DANCE is a playful study of the strong personalities, greedy impulses and cynical self-interest that drive the ad world. The themes explored are taken directly from headlines surrounding current problems with obesity in America and the perils of our society�s obsession with weight control, dieting and body image.

Product Details

BN ID: 2940015696325
Publisher: Telemachus Press, LLC
Publication date: 07/10/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 452
File size: 617 KB

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Jesters' Dance 4.7 out of 5 based on 0 ratings. 3 reviews.
Catherine_Monks More than 1 year ago
The Jesters' Dance is a peek behind the curtain at the sometimes unseemly world of advertising. Although the story takes place in a time before computer layouts and PDFs usurped the marker comp, the interpersonal dynamics are timeless. The storyline is somewhat dark, but then so can be people, and it is woven together in a satisfactory way that ties up all the loose ends. Well paced, it's an intriguing read that keeps you turning the pages. This book would be great to enjoy curled up on the sofa with a blanket after a big holiday dinner!
MJCND82 More than 1 year ago
Bruce Walker has done a tremendous job for his debut book. The story is intriguing and will have you finding it hard to put this book down. Think John Grisham but in the advertising world! You will love this book.
readergirlca More than 1 year ago
I felt like I was reading a season's worth of Mad Men. The characters were exceptionally well developed and I had trouble figuring out who I was pulling for at the start. But by the end it was clear. It was interesting to get several different takes on the same problem and see what advertising people really go through. What I liked most about the book was there were no loose ends. Everything gets tied up neatly. I'm not sure if everyone in my book club will like it, but I am going to highly recommend it as I know it will sure get us talking! Very entertaining.