Jock Around the Clock takes you back three decades to a time when satellite broadcasting and the concept of all sports all the time were brand-new. It's the story of how ESPN founders Bill and Scott Rasmussen, having been forced out of their TV sports network, turned to radio and gave birth to the all-sports network, Enterprise Radio. The story features names familiar to American sports fans as they gather to launch the network that would flash across the sky for a brief few months, then flame out, leaving behind the blueprint so many others have copied since.
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About the Author
John Birchard, after retiring from the Voice of America's English language news division in Washington, DC, following a 51-year career in broadcasti ng, has launched a new career as The Car Pro (www.thecarpro.info) providing advice for people in the market for a new car. A long-time automotive journalist, he worked for Enterprise Radio as the network's auto racing reporter during the network's brief life and is therefore uniquely qualified to write about this forgotten chapter in broadcast history. He lives in Silver Spring, Maryland with his wife, Donna.
Most Helpful Customer Reviews
Just about everyone talks about sports, but Enterprise Radio was the first to talk about sports 24/7. Crisply - and expertly - written by John Birchard, (who worked as Enterprise's auto racing reporter) "Jock Around the Clock" tells the tale of that sports network's meteoric rise and less-than-graceful fall. Enterprise Radio burst upon the American scene on January 1, 1981, and burned brightly but briefly, crashing in proverbial flames by September 24 of that same year, a victim of its exorbitant salaries and insufficient advertising revenue. But, ah, what a wild, strange nine-month trip it was! Mr. Birchard's pithy history is chock full of often hilarious and always insightful anecdotes involving a sitcom-worthy cast of characters well known to sports aficionados - e.g., wacky announcer Bob Buck, brother of Jack and uncle of Joe; Syracuse University basketball coach Jim Boeheim (who was stiffed by Enterprise Radio to the tune of $5,000 after covering the National Sports Festival); and the voice of the New York Yankees, John Sterling, as dapper, mellifluous - and vain - as Ted Baxter. Simply put, "Jock Around the Clock" is a delightful read. And it is a must-read for any sports junkie or student of media history.