Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World

Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World

by Beth Noymer Levine


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Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World by Beth Noymer Levine

A substantive yet down-to-earth business book that entertains while it teaches leaders and aspiring leaders why and how they should shape their communications in order to be more effective and impressive.

It’s a reality that athletes take more turns than most at public speaking and therefore provide both exemplary and cautionary examples to the rest of us. In Jock Talk, Beth Levine points out, in a pithy and poignant way, what executives can learn from these examples.

Jock Talk candidly examines the public comments of athletes, coaches, and team owners. Their stories serve to illustrate five foundational communication principles—audience-centricity, transparency, graciousness, brevity, and preparedness—that will help you find your best voice and communicate in a way that will build support, reputation, and business.

Jock Talk offers a no-nonsense approach to establishing a credible, likable, and memorable tone and speaking style. In addition to the insights provided by the five principles, you will get tips on delivery and an easy-to-use framework for developing a presentation or remarks for any occasion.

Product Details

ISBN-13: 9781626341715
Publisher: Greenleaf Book Group Press
Publication date: 04/07/2015
Pages: 152
Sales rank: 1,175,080
Product dimensions: 5.00(w) x 8.00(h) x (d)

About the Author

Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. The founder of SmartMouth Communications (, Levine is also the creator of the 5-star-rated iOS mobile app SmartMouth Public Speaking Toolkit ( She is a frequent speaker and workshop presenter at conferences and events nationwide.

Table of Contents

Foreword xi

Preface xv

Introduction: Going for Gold 1

Chapter 1 Pre-Game Pep Talk: "You can do it!" 9

Chapter 2 Playing to Your Fans: "It's all about them-it's not about you!" 19

Chapter 3 Squaring to Bunt: "Transparency shows." 35

Chapter 4 Alley-oop: "Graciousness scores points." 53

Chapter 5 Punt Play: "Brevity makes great bling." 71

Chapter 6 Two-a-Days: "Be prepared, no excuses." 85

Chapter 7 Game Face: "Bring it!" 103

Chapter 8 Game Day: "Play ball!" 109

Notes 123

Acknowledgments 127

About the Author 129

What People are Saying About This

Marshall Goldsmith

If you need to improve your leadership communication, look no further than Jock Talk. With fascinating examples from sports legends, Levine shows you how to capture your audience's attention, speak with sincerity and credibility, and enjoy the benefits of a respectful work environment. --Marshall Goldsmith, a Thinkers 50 Top Ten Global Business Thinker and top-ranked executive coach.

Dave Wentz

Beth Levine knows her stuff! She's a communicator, trainer, and connoisseur of the written word. Sit back, relax, and let her take you on a wild ride to find your true voice. --Dave Wentz, CEO, USANA Health Sciences

Mayor Ralph Becker

As someone who has to speak publicly on a regular basis—but almost has a phobia of public speaking—Beth Levine has given me a sense of confidence in my own style and a focus on how to communicate effectively in a variety of settings. She presents her approaches and principles with humor that continually reminds me of ways to effectively deliver messages. --Mayor Ralph Becker, Salt Lake City

Dr. Nick Morgan

Beth Levine offers up five solid-gold insights from the athletic world to guide all your communication with your employees, the public, and the press. Follow these training precepts rigorously and you'll end up a winner every time. --Dr. Nick Morgan, President of Public Words and author of Power Cues

Sarah Lehman

Thanks to Beth's media communications expertise, the next time I am unexpectedly confronted with a camera and a mic, I feel confident that I will be prepared to present our message with confidence. --Sarah Lehman, CEO, Enve Composites

Dee Brewer

Skill on the field or in the C-suite is no guarantee we can engage an audience or nail a media interview. Beth delivers razor-sharp insight for delivering a message in one's authentic voice. These simple principles work! --Dee Brewer, Marketing Executive, The Taubman Company

Amy Jen Su

For anyone who wants to raise their game as a presenter or effective communicator, Beth Levine's 5 principles are spot-on! Beth's broad experience in coaching others coupled with great stories of athletes offers a refreshing set of insights from the field into the boardroom. A great read for all those who want to continue to master their voice and communications impact. --Amy Jen Su, Co-Author, Own the Room: Discover Your Signature Voice to Master Your Leadership Presence

Linda Luchetti

Beth simplifies a process that can be very intimidating for many people. Her guidance makes it easy to incorporate key messages when speaking to the media, large groups, or even co-workers on a daily basis. --Linda Luchetti, Executive Vice President of Communications, Utah Jazz

Bill McGowan

Beth Noymer Levine's Jock Talk is an ace at match point, a three-pointer at the buzzer, and a walk-off home run—all rolled into one insightful book. As a fellow communications professional, I can tell that Beth has a commanding grip on the strategies that can transform anyone into a more polished and effective communicator. --Bill McGowan, CEO of Clarity Media Group

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Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This a really quick and useful read! It reminds me of the One Minute Manager except for communicators and a little more polished. The added bonus was the easy to follow exercises at the end of the chapters, which really solidified the content for me. And I usually just ignore exercises. Anyway, the book has actually provided me with useful tools for public speaking. I think that is actually a pretty rare feat for these kinds of books. I have read many where you come away with some big ideas, but nothing that can immediately improve your communication.