Joseph P. Kennedy’s reputation as a savvy businessman, diplomat, and sly political patriarch is well-documented. But his years as a Hollywood mogul have never been fully explored until now.
In Joseph P. Kennedy Presents, Cari Beauchamp brilliantly explores this unknown chapter in Kennedy’s biography. Between 1926 and 1930, Kennedy positioned himself as a major Hollywood player. In two short years, he was running three studios simultaneously and then, in a bold move, he merged his studios with David Sarnoff to form the legendary RKO Studio. Beauchamp also tells the story of Kennedy’s affair with Gloria Swanson; how he masterminded the mergers that created the blueprint for contemporary Hollywood; and made the fortune that became the foundation of his empire.
|Publisher:||Knopf Doubleday Publishing Group|
|Product dimensions:||5.10(w) x 7.90(h) x 1.20(d)|
About the Author
Cari Beauchamp is the author of Without Lying Down: Frances Marion and the Powerful Women of Early Hollywood and other film histories. She has written for The New York Times, Vanity Fair, and Variety and lives in Los Angeles, California.
Read an Excerpt
Mention the name Joseph P. Kennedy, the patriarch of America’s royal family, and it evokes a mental picture: an older man smiling out from a photograph surrounded by numerous family members, or perhaps he is gaunt and wheelchair-bound, felled by a stroke. Erase those images.
Visualize, instead, a young man in his mid-thirties, a “wickedly handsome six footer, exuding vitality and roguish charm.” He strides confidently into a room wearing “the most wonderful smile that seemed to light up his entire face,” impressing everyone he met with “his warm handshake and his friendly volubility.” His vibrant energy fuels a headturning charisma that commands attention. “You felt not just that you were the only one in the room that mattered,” recalls Joan Fontaine, “but the only one in the world.” With bright blue eyes behind wire-rimmed glasses, a frequent laugh, and a tendency to slap his thigh when amused, he is strikingly different from the typical Wall Street banker or studio mogul.
This is the man who took Hollywood by storm, at one point running four companies simultaneously when no one before or since ran more than one. He was profiled in national magazines and newspapers as a brilliant financial wunderkind, “the most intriguing personality in the motion picture world” and “the person who now monopolizes conversation in the studios and on location.” Kennedy was “the blonde Moses” leading film companies into profitable territory as they faced the pivotal years of converting from silent films to sound. In the process he was instrumental in killing vaudeville. The mystique around him grew so thick that Fortune magazine warned “the legends are so luxuriant that when you see Joe Kennedy you are likely to be startled to find him as plain and matter of fact as he is—a healthy hardy good natured sandy haired Irish family man—athletic, unperplexed, easily pleased, hot tempered, independent and restless as they come.”
Louella Parsons hailed Joe Kennedy as “the coming Napoleon” of the movies, the white knight with the wherewithal to save film studios by bringing bankers and corporate representatives onto their boards of directors. He was the architect of the mergers that laid the groundwork for today’s Hollywood. While even he might be surprised to find that United Artists, Metro-Goldwyn-Mayer, and Columbia are now all partially owned by the same multinational conglomerate, he was the one who designed that very blueprint.
Kennedy was the first financier to simply buy a studio. Fortune used the metaphor of a chess game to describe his Hollywood climb: taking “small pawns” such as Robertson-Cole and FBO and methodically knocking down the knights and bishops of Pathé and Keith-Albee- Orpheum to create “the queen of R-K-O” in less than four years. They concluded that “Kennedy moved so fast that opinions still differ as to whether he left a string of reorganized companies or a heap of wreckage behind him.”
Over one hundred films were released under the banner of “Joseph P. Kennedy Presents” during which time he influenced the careers and personal lives of Gloria Swanson, Marlene Dietrich, and the cowboy stars Fred Thomson and Tom Mix, as well as dozens of other investors, executives, and underlings. Kennedy was a multifaceted, magnetic charmer, a devious visionary with exquisite timing and more than a flash of genius. And nothing, including the destruction of other people’s careers, deterred his consuming passion to increase his personal bank accounts.
“Not a half dozen men have been able to keep the whole equation of pictures in their heads,” F. Scott Fitzgerald noted in his final novel, The Last Tycoon. Joe Kennedy was not one of those men, for he had no appreciation of the nuances of storytelling or an ability to spark true creative collaboration. However, to paraphrase Fitzgerald, Kennedy may have been the only one to have the whole economic equation in his head and that is a key to understanding him. He saw everything and everyone, from Gloria Swanson to Adolf Hitler, through a lens of dollars and cents.
When he first arrived in Hollywood in 1926, no one knew Joe Kennedy as the man he would become; he wasn’t that man yet. He was already more than well off, always meticulously dressed and chauffeured in his Rolls-Royce, but he had yet to accumulate his fortune. His wealth was estimated at a little over a million dollars and he would increase that tenfold over the five years he was immersed in the film industry. When Kennedy left Hollywood, “he already had so much money that making the rest of it, which must have been many many millions, was almost a routine affair.”
He caught the wave at exactly the right moment, and, perhaps more important, the timing of his departure was perfect. By 1932, he was “the richest Irish American in the world,” and while he would continue to build capital through other ventures, it was Hollywood that provided the foundation of his wealth. It was also Hollywood where he learned how to perform as a public personality and where he came to believe that how you were perceived was more important than who you were. The skills and knowledge he gained would affect everything he did and influenced from then on, from how he presented his family to the world to his son’s election to the presidency.
This is the story of those Hollywood years.
Table of Contents
List of Illustrations
1. “America’s Youngest Bank President”
2. “This is Another Telephone”
3. “I Have Just Reorganized the Company”
4. “Fight Like Hell To Win”
5. “We Have Valued Your Advice and Assistance”
6. “I’m Beginning to Think I Need a ‘Picture Man’”
7. “I Never Needed a Vacation Less”
8. “The Inner Cabinet of the Film Industry”
9. “All Records Have Been Broken”
10. “The Reigning Queen of the Movies”
11. “Together We Could Make Millions”
12. “Like a Roped Horse”
13. “Industry Wide Influence and Respect”
14. “I Have Gone into the Vaudeville Game”
15. “Another Big Deal in Prospect”
16. “You Ain’t Heard Nothing Yet”
17. “Swinging the Axe”
18. “Now He’s Back and Almost Anything Can Happen”
19. “The Dollar Sign Implanted in His Heart”
20. “Gilding the Manure Pile”
21. “Give Our Love to Gloria”
22. “Having Tea with His Wife and My Husband and the Vicar”
23. “Things are Bad Enough Here”
24. “A Good Trick If You Can Do It”
25. “I Am Now Definitely Out of the Motion Picture Industry”
26. “The Richest Irish American in the World”
27. “Wall Street Awaits Kennedy’s Findings”
28. “The Embers of Terror, Isolationism, and Racism”
Epilogue: “The First and Only Outsider to Fleece Hollywood”
Most Helpful Customer Reviews
An interesting account of how Joe leveraged himself and his family into greater wealth and power. This book sheds light on where the Kennedy Saga began... joe's incredible ambition, determination, and ability to achieve his goals. Fascinating!
It has been allowed to pass for years that the Kennedy fortune was amassed primarily in stock market manipulation and through bootlegging and mob connections. This book sheds light on the success the Kennedy patriarch realized in Hollywood and the ruthless steps he found necessary to accomplish this. JP Kennedy's Hollywood ventures were the most ethical of his business career, such as it was, and it is where most of his fortune was made. JFK Jr once said that many of his cousins were "poster boys for bad behavior." Hearing of their grandfather's "exploits" while being able to enjoy the wealth he created probably made them feel entitled. Fortunately most of the family seems to have identified more with his work in the establishing of the SEC and the Maritime Commission. Kennedy was without a doubt one of the most effective, if not the most effective New Dealer. This is a good book for researchers of the Kennedy family to read.
Highly readable and fast-paced, more like well-written fiction. History has never been so much fun! Baby boomers are well-familiar with the exploits of JFK and Bobby, but it wasn't until this work that one can appreciate the Kennedy patriarch. I wish I had a time machine so I could see this life unfold in real time.