Pub. Date:
McGraw-Hill Companies, The
Journalism Today Workbook / Edition 5

Journalism Today Workbook / Edition 5


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Product Details

ISBN-13: 9780844259765
Publisher: McGraw-Hill Companies, The
Publication date: 01/28/1998
Edition description: New Edition
Pages: 254
Product dimensions: 8.40(w) x 10.80(h) x 0.60(d)

Table of Contents

Chapter 1Looking Back: The History of American Media1
Chapter 2Meeting Ethical and Legal Responsibilities9
Chapter 3Deciding What Is News21
Chapter 4Organizing the Staff to Capture the News31
Chapter 5Making the Interview Work37
Chapter 6Writing News Story Leads47
Chapter 7Writing News Stories63
Chapter 8Handling Quotes Fairly and Accurately97
Chapter 9Doing In-Depth Reporting109
Chapter 10Editing, Headline Writing, and Design115
Chapter 11Writing Feature Stories137
Chapter 12Writing Sports Stories149
Chapter 13Writing for the Editorial Page169
Chapter 14Producing the Yearbook183
Chapter 15Writing for Radio and Television197
Chapter 16Understanding and Using Public Relations211
Chapter 17Handling Finances: Advertising and Business217
Chapter 18Taking and Using Effective Photographs225
Chapter 19Understanding Technical Aspects of Photography235
Chapter 20Taking Advantage of Technology241
Appendix ABrainstorming Technique249
Appendix BProofreader's Marks253

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