Just Do It: The Nike Spirit in the Corporate World

Just Do It: The Nike Spirit in the Corporate World

by Donald Katz
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Product Details

ISBN-13: 9781558504790
Publisher: Adams Media Corporation
Publication date: 03/01/1994
Pages: 317
Product dimensions: 5.48(w) x 8.43(h) x 0.93(d)

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Just Do It 3.7 out of 5 based on 0 ratings. 10 reviews.
matthew_k More than 1 year ago
Matthew K.  Per. 1  Econ  This books reveals interesting information about Nike and gave readers an inside look at how Nike used athletes to promote their products and advertise. The information given was interesting but at times it was slow. The beginning starts with Michael Jordans retirement and the controversy at the barcelona olympics. This book is a great book if you want to learn about Nike about what strategies it used to get to where it is today.
Andrew_M More than 1 year ago
Just Do It by Donald Katz Andrew M. per.5 Econ. This book talks about the development of Nike,which was started as a small business into going to a four billion dollar corporation, which was started by two people Phil Knight and Bill Bowerman. The main idea the author tried to present was to show how Nike is the business of sports. Also how Nike isn’t just an athletic company, but a power of sports using known athletes as the advertisement. "Just Do It" is Nike's famous Metaphor and ever since Phil Knight and Bill Bowerman invented the athletic wear company it has been growing since. This book is great if you like to learn the history of Nike and economic strategies for running a business. 
deon More than 1 year ago
Deon Bishop Period 1 April 4,2011 History Econ Mr.Jimenez Just Do It, Donald Katz Published March 19,2000 pages 368 Nominated for a national book. The most powerful force in sports is not a football or baseball team, It is a shoe company. Nike is radically changing the way sports, business, and popular culture interact. Donald Katz is an award winning author with a genius for getting inside places other journalists can't, and for writing nonfiction with the sweep and drama of a great novel. The book Just Do It is mainly about how nike was started and that it is more about the shoe and less on a sport such as football, baseball, basketball etc.The beginging Nike was created by two men by the names of Bill Bowerman and Philip Knight. The company began on January 25th, 1964 when the two men decided to "just do it" and since then that just do it became very famous.
cwilliams More than 1 year ago
I have been an athlete and nike is a big part of sports. I wore nike products and still wear the shoes, so this book was very interesting to me. It went into detail about the history of the company which was entertaining to me. I learned a lot about nike and I enjoyed this book.
holdyfoshag More than 1 year ago
If you are looking for how Nike became what they are today then this is the book to read. It documents the begining of the company, what worked for them and what didn't and what led them to the top. The book gives an inside scoop on what made Nike, Nike.
Guest More than 1 year ago
Just Do it explores both the inner and the outer workings of the Nike corporation. The main character, Phil Knight,the founder and CEO of Nike originally created Nike with only one other man. It was just a small shoe company, not really expected to go anywhere. After many years of work,because Knight is a very driven man with a sort of obsession with money, he turned Nike into a four billion dollar corporation. i dont think the way he uses the athletes is right, i think the whole corporation is a little off. however, i will give them the benefit of the doubt- looking at the Nike company nowadays, they have some pretty nice stuff, and i think theyre much more well rounded now than they were back then. Back then, Nike was full of employees who were willing to do anything for the money, even if it included paying off coaches of teams just to get more people wearing theire shoes. The book takes us into the world of Nike, through all the ups and downs but was published in only 1994. i do think that Nike has progressed mostly in the past 10 years so this isnt really an accurate protrayal of the company at all. The book does have a very pro- phil knight aura but i still didnt like him very much for some reason- if you don't agree with the things this man does, you won't really like the book. I truthfully didnt really enjoy the book because i, myself don't play a sport or run a company so i couldnt really relate to it. I however do think that there are some people who would possibly find it interesting older adults, or young businessmen.
Guest More than 1 year ago
Just Do It digs under the skin of the Nike corporation and gives a behind-the-scenes look at the company that has grown to be the number one shoe marketer in the U.S. The author details every aspect from Nike's involvement in the Dream Team awards ceremony fiasco in the 1992 Olympic Games in Barcelona to the sweat shops of Asia where the shoes are actually produced. The author taps into the psyche behind what Nike is about and what makes a typical Nike employee: love of sports combined with a rebellious, headstrong nature to think outside the box. For example, one prospective employee with a PhD and a law degree was dismissed by the selection committee for not knowing who Deion Sanders was. The book opens with the 1993 retirement of Michael Jordan and it goes on to explore Nike's use of star athletes to promote their products. The prose is well-chosen and the reader is shown the business side of superstars such as Charles Barkley and Michael Jordan that you won't find in Sports Illustrated. There are two minor weaknesses to Just Do It. There is definitely an inevitable pro-Phil Knight slant to everthing written. Also, an extraordinary amount of pages are devoted strictly to the quagmire that is the Asian economy. The author may find this topic interesting, but the average reader won't and it strayed from the central theme of Nike's corporate culture
Guest More than 1 year ago
Just Do It digs under the skin of the Nike corporation and gives a behind-the-scenes look at the company that has grown to be the number one shoe marketer in the U.S. The author details every aspect from Nike's involvement in the Dream Team awards ceremony fiasco in the 1992 Olympic Games in Barcelona to the sweat shops of Asia where the shoes are actually produced. The author taps into the psyche behind what Nike is about and what makes a typical Nike employee: love of sports combined with a rebellious, headstrong nature to think outside the box. For example, one prospective employee with a PhD and a law degree was dismissed by the selection committee for not knowing who Deion Sanders was. The book opens with the 1993 retirement of Michael Jordan and ends with some 'small' layoffs by Nike in September of the same year and the effects that the layoffs have on chairman, Phil Knight. The prose is well-chosen and the reader is shown the business side of superstars such as Charles Barkley and Michael Jordan that you won't find in Sports Illustrated. There are two minor weaknesses to Just Do It. There is definitely an inevitable pro-Phil Knight slant to everything written. Also, an extraordinary amount of pages are devoted strictly to the quagmire that is the Asian economy. The author may find this topic interesting, but the average reader won't and it strayed from the central theme of Nike's corporate culture.
Guest More than 1 year ago
Just Do It digs under the skin of the Nike corporation and gives a behind-the-scenes look at the company that has grown to be the number one shoe marketer in the U.S. The author details every aspect from Nike's involvement in the Dream Team awards ceremony fiasco in the 1992 Olympic Games in Barcelona to the sweat shops of Asia where the shoes are actually produced. The author taps into the psyche behind what Nike is about and what makes a typical Nike employee: love of sports combined with a rebellious, headstrong nature to think outside the box. For example, one prospective employee with a PhD and a law degree was dismissed by the selection committee for not knowing who Deion Sanders was. The book opens with the 1993 retirement of Michael Jordan and ends with some 'small' layoffs by Nike in September of the same year and the effects that the layoffs have on chairman, Phil Knight. The prose is well-chosen and the reader is shown the business side of superstars such as Charles Barkley and Michael Jordan that you won't find in Sports Illustrated. There are two minor weaknesses to Just Do It. There is definitely an inevitable pro-Phil Knight slant to everthing written. Also, an extraordinary amount of pages are devoted strictly to the quagmire that is the Asian economy. The author may find this topic interesting, but the average reader won't and it strayed from the central theme of Nike's corporate culture.
Guest More than 1 year ago
Donald Katz explores the riveting culture of Nike and the founder Phil Knight, CEO. He ventures into the past to examine the development of Phil Knight's perennial powerhouse from the ground up. Just Do It not only focuses on the structure and culture of Nike but the image that feeds the fire. Katz visits Nike as it began as a two man operation importing shoes and its unleashing into a 4 billion dollar empire. Katz takes the opportunity to visit the World Campus in Beaverton, Oregon and go inside the Nike engine. Along the way he visits with Knight and observes the relationship he exhibits with his subordinates and his management approach. Knight has given his employees a sense of pride and loyalty to work for the domestic and international swoosh that appears in markets everywhere. Not only is Nike a perennial powerhouse in the shoe industry but it has brought out the ability to raise the image of athletes into pure dominating creatures. With an increase in money moving in and out of Nike it now has the capabilities to unite athletes with contracts amounting in hundreds of thousands of dollars. Phil Knight through the shoe industry has redefined sport. He created mini Michael Jordans and Andre Agassis all over the world. Katz takes a closer look at the marketing strategies that have given birth to Bo Diddley, Air Jordan, Mr. Robinson and many other Nike creations. This is a brilliant look into such a dynasty of management and company culture. Regardless of your loyalty to one particular shoe it is very interesting to see how the business works.