Just Run It!: Running an Exceptional Business is Easier Than You Think

Just Run It!: Running an Exceptional Business is Easier Than You Think

by Dick Cross


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The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day to day, but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performancing, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! formula—which includes the Vision-Strategy-Execution analysis—he is now teaching business owners how to understand their business on "the back of an envelope" and make it exceptional.

Product Details

ISBN-13: 9781937134006
Publisher: Taylor & Francis
Publication date: 04/30/2012
Pages: 218
Product dimensions: 6.10(w) x 9.10(h) x 0.70(d)

About the Author

Dick Cross has worked for more than 25 years transforming underperforming companies into industry powerhouses. As a “hands-on” CEO he has converted eight marginal mainstream businesses into exceptional successes. As a high-level advisor to business owners, he has mentored more than one hundred other enterprises to excellence. Cross also has spent much of his career as an operating partner in private equity firms, and currently serves on the board of numerous corporate, philanthropic, and civic organizations. His goal is to spread the word that running your business is easier than you think.

Table of Contents

Introduction Your Timing Is Great xi

Chapter 1 The Challenge to Mainstream Businesses 1

Chapter 2 Your Business on the Back of an Envelope 7

Chapter 3 The Vision-Strategy-Execution Framework and How It Operates 17

Chapter 4 The Magic of Vision 25

Chapter 5 Converting Vision into Reality: Strategy and Execution 43

Chapter 6 The Theory of Renewal 67

Chapter 7 Building a Culture of Learning from One Another 75

Chapter 8 Demystifying Leadership and Management 87

Chapter 9 Inspired Operations 101

Chapter 10 Dollars and Cents 127

Chapter 11 Love and Business, and Other Important Things 145

Chapter 12 Being Listened to and Understood 167

Chapter 13 Special Considerations for New Appointees 177

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