KaChing: How to Run an Online Business that Pays and Pays

by Joel Comm, Mark Victor Hansen (Foreword by)

Overview

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage.

Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you:

• 7 web content types that work together
• People who can help you generate content that gets hits, mailing lists, and merchandising
• Advertising strategies that connect you with contacts, partner sites, and customers
• YouTube, webinar, and other online video tools
• Branding approaches that speak to your customer base
• Search engine optimization (SEO) tips that get your web site and business more attention

With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come.

Product Details

ISBN-13:	9780470597675
Publisher:	Wiley
Publication date:	06/21/2010
Pages:	256
Product dimensions:	5.40(w) x 8.60(h) x 1.10(d)

About the Author

JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

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Table of Contents

Foreword ix

Introduction—Creating Your Personal KaChing Button xi

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1

So, Just How Easy is It to Begin Building a Web Site? 4

From Blogging to KaChing 8

Chapter 2 Your Uniqueness Equals Cash 13

Choosing Your Niche 15

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20

Niches are Nice, but Micro-Niches Create Nicer KaChings 23

You’re Not That Unique—Building Your Community 25

The Seven Keys to Success 29

Chapter 3 Content is Not King . . . It is KaChing! 38

You Don’t Have to Be a Writer to Write Valuable Content 39

Seven Content Types that Go KaChing 42

It’s Not Just What You Say, It’s How You Say It 51

Ghost and Guest Writers 51

Turning Your Content into KaChing 53

Chapter 4 Information Products—Selling Your Knowledge 83

Creating Killer Ideas for Your Information Products 86

Creating the Product 90

Writing Copy that Sells 106

Recruiting Your Affiliate Sales Team 110

Add a Shopping Cart to Your Site 113

The Big Launch! 114

Chapter 5 Earning from Affiliate Programs 123

So, What Exactly is an Affiliate? 125

Choosing Merchants That Match Your Market 126

Choosing the Products that People Want 130

Strategies for Affiliate Success 133

What The FTC’s Guidelines Means for Affiliates 153

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159

What is a Membership Site? 160

What Do Online Membership Sites Have to Offer? 161

Pricing Your Membership: How Much is Too Much? 165

Creating Your Membership Site the Easy Way 167

Chapter 7 Coaching Programs 174

What is Coaching? 175

Strategies for Branding 177

How to Do PR for Mass Impact 183

Getting Started: Low-End Coaching 191

Kicking It Up: High-End Coaching 195

Chapter 8 Case Studies 200

Content Sites 201

Affiliate-Supported Sites 208

Information Products 211

Subscription Sites 215

Branding 216

Coaching 218

Conclusion 220

Other books by Joel Comm 223

Index 225

Editorial Reviews

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

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