KaChing: How to Run an Online Business that Pays and Pays

by Joel Comm, Mark Victor Hansen (Foreword by)

Overview

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
—Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
—Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
—David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
—Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
—Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

Product Details

ISBN-13:	9780470597675
Publisher:	Wiley
Publication date:	06/21/2010
Pages:	256
Product dimensions:	5.40(w) x 8.60(h) x 1.10(d)

About the Author

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

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Table of Contents

Foreword ix

Introduction—Creating Your Personal KaChing Button xi

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1

So, Just How Easy is It to Begin Building a Web Site? 4

From Blogging to KaChing 8

Chapter 2 Your Uniqueness Equals Cash 13

Choosing Your Niche 15

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20

Niches are Nice, but Micro-Niches Create Nicer KaChings 23

You’re Not That Unique—Building Your Community 25

The Seven Keys to Success 29

Chapter 3 Content is Not King . . . It is KaChing! 38

You Don’t Have to Be a Writer to Write Valuable Content 39

Seven Content Types that Go KaChing 42

It’s Not Just What You Say, It’s How You Say It 51

Ghost and Guest Writers 51

Turning Your Content into KaChing 53

Chapter 4 Information Products—Selling Your Knowledge 83

Creating Killer Ideas for Your Information Products 86

Creating the Product 90

Writing Copy that Sells 106

Recruiting Your Affiliate Sales Team 110

Add a Shopping Cart to Your Site 113

The Big Launch! 114

Chapter 5 Earning from Affiliate Programs 123

So, What Exactly is an Affiliate? 125

Choosing Merchants That Match Your Market 126

Choosing the Products that People Want 130

Strategies for Affiliate Success 133

What The FTC’s Guidelines Means for Affiliates 153

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159

What is a Membership Site? 160

What Do Online Membership Sites Have to Offer? 161

Pricing Your Membership: How Much is Too Much? 165

Creating Your Membership Site the Easy Way 167

Chapter 7 Coaching Programs 174

What is Coaching? 175

Strategies for Branding 177

How to Do PR for Mass Impact 183

Getting Started: Low-End Coaching 191

Kicking It Up: High-End Coaching 195

Chapter 8 Case Studies 200

Content Sites 201

Affiliate-Supported Sites 208

Information Products 211

Subscription Sites 215

Branding 216

Coaching 218

Conclusion 220

Other books by Joel Comm 223

Index 225

Editorial Reviews

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

From the Publisher