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KaChing: How to Run an Online Business that Pays and Pays
256Overview
Praise for KaChing
"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life." —Gary W. Goldstein, Hollywood Movie Producer
"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate." —Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections
"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices." —David Nour, bestselling author of Relationship Economics and ConnectAbility
"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button." —Alexis Martin Neely, AlexisMartinNeely.com
"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!" —Jen Grover, creator of the Butler Bag and author of What If? and Why Not?
Product Details
ISBN-13: | 9780470597675 |
---|---|
Publisher: | Wiley |
Publication date: | 06/21/2010 |
Pages: | 256 |
Product dimensions: | 5.40(w) x 8.60(h) x 1.10(d) |
About the Author

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Table of Contents
Foreword ixIntroduction—Creating Your Personal KaChing Button xi
Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1
So, Just How Easy is It to Begin Building a Web Site? 4
From Blogging to KaChing 8
Chapter 2 Your Uniqueness Equals Cash 13
Choosing Your Niche 15
The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20
Niches are Nice, but Micro-Niches Create Nicer KaChings 23
You’re Not That Unique—Building Your Community 25
The Seven Keys to Success 29
Chapter 3 Content is Not King . . . It is KaChing! 38
You Don’t Have to Be a Writer to Write Valuable Content 39
Seven Content Types that Go KaChing 42
It’s Not Just What You Say, It’s How You Say It 51
Ghost and Guest Writers 51
Turning Your Content into KaChing 53
Chapter 4 Information Products—Selling Your Knowledge 83
Creating Killer Ideas for Your Information Products 86
Creating the Product 90
Writing Copy that Sells 106
Recruiting Your Affiliate Sales Team 110
Add a Shopping Cart to Your Site 113
The Big Launch! 114
Chapter 5 Earning from Affiliate Programs 123
So, What Exactly is an Affiliate? 125
Choosing Merchants That Match Your Market 126
Choosing the Products that People Want 130
Strategies for Affiliate Success 133
What The FTC’s Guidelines Means for Affiliates 153
Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159
What is a Membership Site? 160
What Do Online Membership Sites Have to Offer? 161
Pricing Your Membership: How Much is Too Much? 165
Creating Your Membership Site the Easy Way 167
Chapter 7 Coaching Programs 174
What is Coaching? 175
Strategies for Branding 177
How to Do PR for Mass Impact 183
Getting Started: Low-End Coaching 191
Kicking It Up: High-End Coaching 195
Chapter 8 Case Studies 200
Content Sites 201
Affiliate-Supported Sites 208
Information Products 211
Subscription Sites 215
Branding 216
Coaching 218
Conclusion 220
Other books by Joel Comm 223
Index 225
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