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Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

by Ali Cudby

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Overview

Land your next customer with total confidence you’ll keep them for the long-term.

Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.

Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox) and retail (Esprit de la Femme, Urban Stems). Interviews with renown venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie music Shudder To Think’s frontman Craig Wedren are also featured. Forward by Springboard Enterprises Founder Kay Koplovitz.

Keep Your Customers is ideal for business leaders who want to grow without being stuck in the endless grind of new customer acquisition. It shares the strategies and tactics that boost long-term customer value.

  • Who can benefit from reading Keep Your Customers?
  • Business Leaders interested in tying consumer behavior to customer retention through brand loyalty.
  • Entrepreneurs looking to crack the customer relations mystery wide open while they grow their business - not losing clients.
  • Managers and leaders at all levels in all industries who want to improve communication skills across their teams while massively improving the overall customer experience in ways that actually make a difference.


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    Product Details

    ISBN-13: 9781642796421
    Publisher: Morgan James Publishing
    Publication date: 04/14/2020
    Pages: 222
    Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

    About the Author

    Ali Cudby first cut her teeth in the world of customer experience after graduating from the Wharton School and joining The New York Times Company’s corporate planning group. She honed her approach to customer experience at her company, Fab Foundations, where she wrote two bestselling books, Busted and Fit My Bras and created the world’s leading bra fitting training and certification program. Now, Ali lives in Indianapolis with her husband and one very spoiled dog and teaches Entrepreneurship at Purdue University. She also works with clients worldwide to incorporate her innovative customer experience strategies with business advisory, training and speaking through her company Your Iconic Brand, www.youriconicbrand.com.

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