Kodak, Fight to Revive. Swot Analysis and Strategy Plan

Kodak, Fight to Revive. Swot Analysis and Strategy Plan

by Jia Pan, Fan Gao

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Overview

Kodak, Fight to Revive. Swot Analysis and Strategy Plan by Jia Pan, Fan Gao

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of Southern California, language: English, abstract: In this paper, we first use SWOT Analysis and Porter's five-force analysis to fully analyze Kodak's current position in the market. In addition, we discuss financial strategy, marketing strategy and several suggestions on the changing of company culture.

Globalization and shifts in technology have changed the thinking of consumers. Digital cameras and cell phones have created a shift in the way most people take pictures and retrieve their photos. Kodak failed in reinventing the company's core business model successfully during the past few years.

The growth of new core business didn't make up the effects of Kodak's fast-fading film revenues. Kodak is currently in serious financial trouble: quickly going through cash, selling patents and accessing credit lines. We are facing a difficult task in what can be considered one of the hardest financial times Kodak has ever been through.

Product Details

ISBN-13: 9783668338517
Publisher: Grin Publishing
Publication date: 11/18/2016
Pages: 24
Product dimensions: 7.00(w) x 10.00(h) x 0.06(d)

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