Label Writing and Planning: A Guide to Good Customer Communication / Edition 1

Label Writing and Planning: A Guide to Good Customer Communication / Edition 1

by Tony Holkham
Pub. Date:
Springer US


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Label Writing and Planning: A Guide to Good Customer Communication / Edition 1

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with yo u. This book is about getting your labeling and product information ri ght, and that is more important than getting customers to buy your pro ducts. It is about ensuring that they buy them again, and again. Writt en primarily for the fast moving consumer goods industries such as foo d, chemicals, cosmetics and health, this book is also essential readin g for anyone involved in label writing and design, or product informat ion in any context. Tony Holkham is a consultant providing expertise t o a range of industries. He has written in-house labeling manuals, pub lished articles and runs training courses on the subject.

Product Details

ISBN-13: 9780751403619
Publisher: Springer US
Publication date: 06/30/1996
Edition description: 1995
Pages: 220
Product dimensions: 6.14(w) x 9.21(h) x 0.36(d)

Table of Contents

Abbreviations. Abuse. Artwork. Attracting Attention. Bar Codes. Challenge. Check Lists. Chemicals. Color. Common Sense. Contents and Ingredients. Costs. Customer. Decisions. Design. Desk-Top-Publishing (DTP). Education. Environment. Essentials. Fit (It Won't). Food and Drink. Humor. Industry. Information. Jargon. Labels and Labeling. Label Writers. Language. Language Style. Law (Legislation). Layout. Leaflets. Managing Labeling. Manuals. Mixing Instructions. Motivation. Names. No One Reads Labels Anyway. Opening and Assembly Instructions. Packs. Pictures. Pointers. Printers and Printing. Print Size. Print Style. Problems. Production. Proofs. Safety. Selling and Advertising. Signs. Small Packs and Containers. Specialist Help. Standards. Training. Using the Product. Visual Impact. What Should Go on a Label?. Words. Writing a Label. Further Reading. Index

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