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Contrary to what students, and society, are conditioned to think, obtaining a college degree does not automatically result in a job, let alone a dream career. In the last year, alone, half of college graduates are either jobless or underemployed in positions that don’t fully use their skills and knowledge. Authors Tori Randolph Terhune, a gainfully-employed young college graduate herself, and Betsy A. Hays, a college professor, show readers what they can do in college to successfully pave the way for future employment in Land Your Dream Career. The authors provide eleven easy-to-follow strategies for effectively using time on campus to start building a career.
Terhune and Hays leads students through content designed to help students set themselves up for success, without focusing on grades or papers. The 11 steps include tips about how students can become experts in their fields, build their brand, get involved in and outside the classroom, allow for wiggle room, network, follow the 75/25 rule (75% thinking, 25% doing) and use new media, such as social networking and blogging, to launch their career. Any student looking for that connection from college to getting to their dream career needs to read Land Your Dream Career. Terhune and Hays make it known that landing a good job is not impossible!
|Publisher:||Rowman & Littlefield Publishers, Inc.|
|Edition description:||New Edition|
|Product dimensions:||6.20(w) x 9.10(h) x 0.90(d)|
About the Author
Tori Randolph Terhune is a 2009 graduate of California State University, Fresno, with a B.A. in mass communication and journalism. By the time she walked across the stage to get her diploma, she had three years of experience in her field and an entry-level job in her desired industry. She was recognized as the Outstanding Public Relations Student by her department and as Rookie of the Year by the Public Relations Society of America’s Central California Chapter.
Betsy A. Hays is professor of public relations in the Department of Mass Communication and Journalism at California State University, Fresno, where she also runs the internship and scholarship programs for the department.
Table of Contents
1. Start Now
2. Design, Build, and Protect Your Brand
3. Immerse Yourself – Inside and Outside the Classroom
4. Employ the Magic of 75/25
5. Master Every Conversation
6. Innovate to Stand Out
7. Allow for Wiggle Room and Celebration
8. Network, Network, Network.
9. Use New Media Tools
10. Become an Expert
11. Put it All Together
What People are Saying About This
Land Your Dream Career is the MUST have book for every college student who wishes to launch and establish a strong personal brand and career path. Tori Randolph Terhune and Betsy A. Hays have hit the nail on the head and provide a easy to read, well-guided book that will propel the next generation of future graduates forward in an organized, inspired manner.
When you are in college there are so many opportunities—in and outside the classroom—to set yourself up for success. This book is the blueprint!
Every college undergraduate needs this book! There is a widespread notion among college students that if you just take the right classes, in the right order, somehow at the end of your college experience you will magically land a job. Not true! Preparing for a career requires an extensive, thoughtful plan. Tori Randolph Terhune and Betsy Hays have laid out a superb guide that any student can use to chart a course to personal and professional success. I will recommend this book to all my students with just six words: Get it, study it, live it.