Launching a Successful Fashion Line: A Trendsetter's Guide

Launching a Successful Fashion Line: A Trendsetter's Guide

by Ralinda Harvey




Launching a Successful Fashion Line: A Trendsetter's Guide is a full-colour, highly illustrated handbook for trendsetters, showing how to create, brand and sell your very own fashion collection. From choosing a brand name to defining your niche in the market, this book will answer all your questions and give any budding fashion designer the helping hand they need to start out independently in the fashion world.

Filled with brilliant illustrations, support and encouragement, case studies and practical step-by-step instructions, Launching a Successful Fashion Line is a must-have guide for anyone seeking to strike fashion gold.

Product Details

ISBN-13: 9781408128824
Publisher: A&C Black Publishers, Ltd.
Publication date: 02/01/2012
Pages: 192
Product dimensions: 8.30(w) x 8.20(h) x 0.60(d)

About the Author

Ralinda Harvey, principle of Gloss Marketing, is a US-based fashion marketing and business development consultant. In addition to working with countless fashion entrepreneurs across the US and Asia she's held posts at Gap Inc., The Fashion Institute of Los Angeles and DailyCandy.

Katharina Pretl (pen name Lana Futura) trained as a fashion designer and illustrator in Vienna and is based in Los Angeles. Her signature illustrations have been commissioned by celebrities, designers and tastemakers across the US and Europe.

Table of Contents

1. Starting Your Fashion Empire
2. Branding
3. Design and Product Development
4. Fashion Marketing and Promotion
5. The Sales Process
6. Production
7. Managing Your Business
Appendix 1: Business Action Plan Workboook
Appendix 2: Sample Startup Budget

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