ISBN-10:
0077773438
ISBN-13:
2900077773433
Pub. Date:
04/11/2014
Publisher:
McGraw-Hill Higher Education
Launching the Imagination 2D / Edition 5

Launching the Imagination 2D / Edition 5

by Mary Stewart
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Overview

Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more:

  • Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible.
  • Colorful. In addition to full-color throughout the book, the writing is livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact.
  • Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.
  • Contemporary. Over half of the visual examples now represent artworks completed since 1970.
  • Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.

Product Details

ISBN-13: 2900077773433
Publisher: McGraw-Hill Higher Education
Publication date: 04/11/2014
Edition description: Older Edition
Pages: 224
Product dimensions: 8.40(w) x 10.70(h) x 0.50(d)

About the Author

Mary Stewart—author, artist, and educator—is the Foundations Program Director for the Art Department at Florida State University and co-founder of Integrative Teaching Thinktank, a national organization devoted to strengthening college-level teaching. She regularly gives workshops and lectures on creativity, curriculum design, visual communication, leadership and visual narrative. Her artwork has been shown in over eighty exhibitions nationally and internationally, and she has received two Pennsylvania Council on the Arts grants for choreography. She received the FATE (Foundations in Art: Theory and Education) Master Educator award and the National Council of Arts Administrators Award of Distinction in 2009.

Table of Contents

Preface

Introduction
**PART 1: TWO-DIMENSIONAL DESIGN

*CHAPTER 1: BASIC ELEMENTS

Line

Shape

Texture

Value

Profile: Phillia Yi, Printmaker

CHAPTER 2: THE ELEMENT OF COLOR

Color Theory

Color Physics

Color Interaction

Defining Color

Color Schemes

Composing with Color

Color, Emotion, and Expression

Profile: Ann Baddley Keister, Fiber Artist

CHAPTER 3: PRINCIPLES OF TWO-DIMENSIONAL DESIGN

Unity and Variety

Balance

Scale and Proportion

Rhythm

Movement

Emphasis

Profile: Ken Botnick, Graphic Designer

CHAPTER 4: ILLUSION OF SPACE AND ILLUSION OF MOTION

Creating the Illusion of Space

Animated Space: Constructing Mulan

The Illusion of Movement

Profile: Ken Stout, Painter
PART 2: CONCEPTS AND CRITICAL THINKING

CHAPTER 5: CULTIVATING CREATIVITY

Design and Creativity

Seven Characteristics of Creative Thinking

Goal Setting

Time Management

Profile: Nancy Callahan, Artist; and Diane Gallo, Writer

CHAPTER 6: PROBLEM SEEKING AND PROBLEM SOLVING

Problem Seeking

Convergent and Divergent Thinking

Brainstorming

Visual Research

Variations on a Theme

An Open Mind

Habits of Mind

Habits of Work

Profile: Heidi Lasher-Oakes, Sculptor

CHAPTER 7: DEVELOPING CRITICAL THINKING

Establishing Criteria

Form, Subject, and Contents

Stop, Look, Listen, Learn

Types of Critiques

Developing a Long-Term Project

Turn up the Heat: Pushing Your Project's Potential

Concept and Composition

Accepting Responsibility

Profile: Bob Dacey, Illustrator

CHAPTER 8: CONSTRUCTING MEANING

Building Bridges

Purpose and Intent

Context

Connections

Aesthetics

Drama

Profile: Roger Shimomura, Painter

Key Readings

Notes

Glossary

Credits

Index

*Each chapter includes: Key Questions interspersed throughout, Summaries, and Key Terms

**Students who buy the Third Edition will have access to McGraw-Hill's MyArtStudio, a website with dozens of interactions that allow students to study and experiment with various elements and principles of art, and to view videos of art techniques and artists at work. (This website is adapted from the Core Concepts CD-ROM of the previous two editions. The new online format is redesigned and is now even easier to use.)

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