Launching the Imagination 2D / Edition 5 available in Paperback
Launching the Imagination treats design as both a verb and a nounas both a process and a product. Design is deliberatea process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.
Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more:
- Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible.
- Colorful. In addition to full-color throughout the book, the writing is livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact.
- Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.
- Contemporary. Over half of the visual examples now represent artworks completed since 1970.
- Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.
|Publisher:||McGraw-Hill Higher Education|
|Edition description:||Older Edition|
|Product dimensions:||8.40(w) x 10.70(h) x 0.50(d)|
About the Author
Table of Contents
**PART 1: TWO-DIMENSIONAL DESIGN*CHAPTER 1: BASIC ELEMENTSLine ShapeTextureValueProfile: Phillia Yi, PrintmakerCHAPTER 2: THE ELEMENT OF COLOR Color TheoryColor PhysicsColor InteractionDefining ColorColor SchemesComposing with ColorColor, Emotion, and ExpressionProfile: Ann Baddley Keister, Fiber ArtistCHAPTER 3: PRINCIPLES OF TWO-DIMENSIONAL DESIGNUnity and VarietyBalanceScale and ProportionRhythm MovementEmphasis Profile: Ken Botnick, Graphic DesignerCHAPTER 4: ILLUSION OF SPACE AND ILLUSION OF MOTION Creating the Illusion of SpaceAnimated Space: Constructing MulanThe Illusion of MovementProfile: Ken Stout, Painter
PART 2: CONCEPTS AND CRITICAL THINKINGCHAPTER 5: CULTIVATING CREATIVITYDesign and Creativity Seven Characteristics of Creative ThinkingGoal SettingTime ManagementProfile: Nancy Callahan, Artist; and Diane Gallo, WriterCHAPTER 6: PROBLEM SEEKING AND PROBLEM SOLVINGProblem SeekingConvergent and Divergent ThinkingBrainstormingVisual ResearchVariations on a ThemeAn Open MindHabits of MindHabits of WorkProfile: Heidi Lasher-Oakes, SculptorCHAPTER 7: DEVELOPING CRITICAL THINKINGEstablishing CriteriaForm, Subject, and ContentsStop, Look, Listen, Learn Types of CritiquesDeveloping a Long-Term ProjectTurn up the Heat: Pushing Your Project's PotentialConcept and CompositionAccepting ResponsibilityProfile: Bob Dacey, IllustratorCHAPTER 8: CONSTRUCTING MEANINGBuilding BridgesPurpose and IntentContextConnectionsAestheticsDramaProfile: Roger Shimomura, PainterKey ReadingsNotesGlossaryCreditsIndex*Each chapter includes: Key Questions interspersed throughout, Summaries, and Key Terms**Students who buy the Third Edition will have access to McGraw-Hill's MyArtStudio, a website with dozens of interactions that allow students to study and experiment with various elements and principles of art, and to view videos of art techniques and artists at work. (This website is adapted from the Core Concepts CD-ROM of the previous two editions. The new online format is redesigned and is now even easier to use.)