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The Layers of Magazine Editing / Edition 1
     

The Layers of Magazine Editing / Edition 1

by Michael Robert Evans
 

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ISBN-10: 0231128614

ISBN-13: 9780231128612

Pub. Date: 08/18/2004

Publisher: Columbia University Press

Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years

Overview

Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines—including The Atlantic, Better Homes and Gardens, Ebony, Esquire, and National Geographic—this book reveals the people-oriented nature of the job.

Product Details

ISBN-13:
9780231128612
Publisher:
Columbia University Press
Publication date:
08/18/2004
Edition description:
New Edition
Pages:
256
Product dimensions:
5.54(w) x 8.24(h) x 0.76(d)
Age Range:
18 Years

Table of Contents

Layer 1. The Big Picture
From Spark to Flame: How to Conceptualize a Magazine
Who Is Out There? Finding and Understanding Audiences
Hocus Focus: The Magic of a Clear Mission
Freedom and Responsibility: The Law and What to Do About It
Does Write Make Right? The Ethics of Editing
Layer 2. The Big Questions
The Plan's the Thing: Planning Issues and Working with Writers
Hands Off! First, Make Sure It Makes Sense
Editorial Muscle: Checking an Article's Fit and Tone
Beginnings, Endings, and All that Comes Between: Structure, Leads, and Conclusions
Layer 3. The Small (but Important) Stuff
How's That, Again? The Facts of Fact Checking
Word World: The Joy, Beauty, and Sheer Staggering Unimaginable Grace of Grammar
Word World II: The Cutting Edge of Tricky Grammar
Dots and Squiggles: Spelling, Punctuation, and Other Proofreading Fun
The Supporting Cast: The Other Little Things that Editors Do
The Business of Editing: How to Recognize Success Without Looking Overly Surprised
Final Thoughts: A Great Job and How to Get It
Say What? Some Important Terms and What They Mean

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