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How effective are you at work? Would your employer agree? What are you doing every day to become more effective? These are the questions we'll be addressing as we explore how you can become more effective with each passing day.This book is the introduction or primer to an 11-volume series of professional development books entitled, The Effectiveness Guide, which addresses the 10 Core Competencies of Effectiveness: Followership, Delegating, Planning, Organizing, Communicating, Problem-Solving, Awareness, Training, Motivating, and Character.The Effectiveness Guide was created to provide you with the best-in-class knowledge, wisdom, and advice on how you can become more effective at work and in life. It contains over 1000 actionable Tactics, Techniques, and Tools (or best practices) used every day by the most effective people in their field and have proven reliable in helping others to maximize their true career potential by becoming more effective tomorrow that you are today.In a 21st-century world, the best companies, the ones who make it to the top in their industry, are thriving because they're breaking all the traditional rules and stereotypes of conventional leadership. Positions, titles, and organizational charts are meaningless. Over my 20+ years as executive coach, working with hundreds of business executives and small business owners, I learned the real reasons most businesses today are struggling, while a few are thriving:The truth is that being selected for a leadership or management position is not something you control. Others, like your employer, make those decisions. You can influence other people, but you cannot control them. However, you can control and therefore change (measure and increase) your level of effectiveness.It's clear to me that the leadership and management wisdom we've used for years doesn't work anymore and is failing us in several critical areas.There's got to be a better way. Well, there is, and it's called effectiveness: both personal and team effectiveness. I know this to be true because I've spent 50+ years of my life seeking the answer to this simple question,Why are some people more effective than others?What do they think, say, and do that made them more effective? During that time, I served 23 years as a US Army Officer and 21 years as an Executive Coach in Corporate America. Here, I was privileged to work with some of the most exceptional men and women in America who were real game-changers, self-starters, and highly effective people. Through their example, I learned the true meaning of effectiveness by documenting what they did, how they did it, and most importantly, how they made us feel. So, how can you become more effective, when it's not taught anywhere in academia or your company? Here's the good news! The beauty of The Effectiveness Guide is that it teaches you how to enhance your individual and team effectiveness, regardless of your title, position, function, or level of authority. I also know that without your direct intervention in your career, you're leaving your career to chance. You have too much to lose by not taking a more active role in learning the critical skills needed for successful job performance. Another thing I know for sure is that doing nothing and waiting for someone else to make you more effective, is the definition of complacency, which will kill your career.If you're ready to elevate-your-game to the next level by becoming absolutely essential and irreplaceable to any employer lucky enough to have you on his team, The Effectiveness Guide will be the best investment you'll ever make in your career.Stop wishing you were better and do something about it today!