Leading Mass Customization & Personalization

Leading Mass Customization & Personalization

by Frank Piller, Dominik Walcher


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Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.

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Product Details

ISBN-13: 9781387558841
Publisher: Lulu.com
Publication date: 02/02/2018
Pages: 190
Product dimensions: 8.50(w) x 8.50(h) x 0.49(d)

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