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As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership to build loyalty in organizations.
This new edition focuses on the source of a message for change, its development as a platform for leadership communication, and its many forms of expression from speeches to e-mails, memos, and even informal "water cooler" conversation. Pearce shows leaders in business, politics, and nonprofits how to communicate their values and vision to inspire commitment; he provides tools and examples from well-known leaders as well as less-known but effective change agents. Leading Out Loud gives readers concrete methods for improving their own communication by guiding them to do the internal work necessary for creating an honest and compelling vision, and by demonstrating how readers can find their authentic voice and articulate their messages with confidence.
People make commitments, says Pearce, to causes they value and to people they respect and trust. An authentic voice and an inclusive perspective are requisites for any leader who would inspire change. Trust is built by communicating from both the mind and the heart, speaking directly to the minds and hearts of others, listening to their response, and respecting their points of view. All leaders will benefit from Pearce's wisdom, as will anyone else who wants to inspire positive change through others.
About the Author
Table of ContentsForeword (David S. Pottruck).
Part One: Leadership Communication—Clear and Deep.
1. The Changing Context for Leadership.
Seeing Needed Change.
Breathing Life into Others.
The Effect of Media and Technology.
The Case for Authenticity.
2. Discover What Matters.
Who Are You? What Do You Want?
Recognizing and Reflecting on Your Point of View.
Life Experiences That Define You.
Distilling Values into Conviction About Change.
3. Apply Courage and Discipline.
Finding Your Voice: The Courage to Take a Stand.
Disciplining Your Voice for Clarity by Writing.
4. Decide to Lead.
Leadership Built on Emotional Intelligence.
Giving Voice to Emotions.
Managing Your Emotional Response.
Becoming Aware and Wary of Self-Importance.
From Being the Boss to Becoming a Leader.
Part Two: The Leadership Message—Connected and Complete.
5. Connect with Others.
Creating Images That Resonate.
The Real World of Narrative.
6. Establish Competence and Build Trust.
7. Create Shared Context.
Building a Common Understanding of History.
Developing a Broader, More Meaningful View.
Reinforcing Competence and Trust.
Choosing Evidence: Showing the Logic.
Revealing the Personal: Showing the Passion.
Completing the Context.
8. Declare and Describe the Future.
Declaration: An Act of Creation.
Making it Real: Include Others in the Possibilities.
Highlighting the Intrinsic and Personal Value.
The Stakes: Best Case, Worst Case.
9. Commit to Action.
Organizational Steps Toward the Change.
Personal Commitment, Personal Action.
Involving Others, Asking for Action.
10. Leadership Communication Applications.
Change Message as a Speech.
After the Speech: Is It Time for Engagement?
Listening and Responding with Emotional Intelligence.
Responding Authentically to Both Question and Intent.
Invested Listening: Inviting Support.
The Daily Practice of Leadership Communication.
Deploying the Self Proactively.
Epilogue: The Cauldron of Leadership.
A. The Choice and Use of Evidence in Leadership Communication.
B. Expanded Applications.
About the Author.
What People are Saying About This
"For those remarkable leaders who have the capacity to inspire, communications is less of a rote skill and more of a life practice in creating meaning. Leading Out Loud encourages us to plumb the depths of our own motivations in order to communicate change with the power that only authenticity engenders."
— Randy Komisar, virtual CEO, adjunct faculty, Stanford University, author, The Monk and the Riddle
"This is a powerful, simple, and essential tool for any leader who hopes to move and inspire others. Keep it on your desk."
— Patrick Lencioni, author, The Five Dysfunctions of a Team
"It is the leader's personal engagement that will inspire commitment and action. In this world of cynicism, the lessons Terry teaches are as timely as they are timeless."
— from the Foreword by David Pottruck
"This book will make you laugh, cry, and squirm. It will inspire you and it may even scare you. Implementing Terry's advice may require far more courage and discipline than anything else you do as a leader, but if you want to know and do something for yourself that will enrich your character and engage your spirit, then read and use the ideas in Leading Out Loud."
— Jim Kouzes, coauthor, The Leadership Challenge, chairman emeritus of the Tom Peters Company
"Pearce has written a gem. Leading Out Loud is a superb, enjoyable and practical road map on how we can become effective inspirers of change. Read it and act on it!"
— Costas Markides, Robert Bauman Professor of Strategic Leadership, London Business School
"Leading Out Loud will become an oft-turned-to handbook when stress is high and the outcome of particular communication is critical."
— Mel Bergstein, founder and CEO, Diamond Cluster
"Terry Pearce reminds us of the engaging storyteller, or the favorite college teacher. But that's just the point. He teaches us to discard the rhetoric of many public communications, replacing it with something far more powerful: the simple and genuine human voice. Leading Out Loud's teachings will change its readers as well as those they lead."
— John Hammergren, chairman and CEO, McKesson Corporation
"Drawing from a wealth of personal experience and the perspective of his unique skybox on leadership practices and effective leaders, Terry Pearce gives an authentic voice to the critical role of leaders in realizing change. This book is like a GPS system for leaders. It points the way, giving clear and practical advice on how to achieve results through clear and deep communication."
— Jim Hornthal, founder, Preview Travel, Lester Fellow for Entrepreneurship, University of California, Berkeley