The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries
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Overview

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Product Details

ISBN-13: 9780307887894
Publisher: The Crown Publishing Group
Publication date: 09/13/2011
Pages: 336
Sales rank: 16,493
Product dimensions: 5.78(w) x 8.54(h) x 1.20(d)

About the Author

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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The Lean Startup 4.3 out of 5 based on 0 ratings. 33 reviews.
Idesign4stars More than 1 year ago
I Love this book! Being a designer and business owner, I am often given quite a few entrepreneurial titles as gifts. And sadly, most of them don't do much for me, in terms of advice and information I can put to use in my fashion design business. Eric Ries', The Lean Startup is a major exception to this however! I found so much useful info in this book that it made me feel like Ries may be one of the few business writers who actually "gets it" when it comes to being an entrepreneur. I've read probably eight books this year, and only The Lean Startup and Wisdom & Wisecracks For The Aspiring Business Owner (also available on Barnes & Noble now) by Will Estell have made me feel like authors of these type books could have been business owners themselves and get the issues that the rest of us face daily. Thanks for being "real"! I highly suggest this book.
Anonymous More than 1 year ago
Drawing on lean manufacturing and the foundational work of people like Steve Blank, Ries has created a methodology that enables you to learn from your customers, even when you have very few, so that you can quickly identify what they want and how to give it to them. this means you operate in lean fashion- with efficiency and with agility- to make the necessary changes before you've thrown the baby out with the bathwater. Good stories, strong lucid writing. It's a great book that will be resource for innovator and business development groups for decades.
Anonymous More than 1 year ago
Great book on entrepreneurship and runningna startup.
ishalyapin More than 1 year ago
First half of book is good, second is boring. Eric Ries claims that is an scientific approach - it's not. It's practical approach, but definitely not scientific.
Anonymous More than 1 year ago
I'm involved with a startup cohort using this methodology, been fascinating to see the teams "pivot" based on hundreds of interviews before bringing their product to the market. Highly recommend!
Anonymous More than 1 year ago
The worse nightmare for an entrepreneur is…the failure. The level of fear for failing usually determines the destiny of a startup: dies or survives!Here comes the Role of Eric Ries‘ book – The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. The subliminal statement of this books seems to be really clear: Failures can be prevented! We've pulled some great nuggets from this book here http://www.getnugget.co/the-lean-startup-eric-ries/ Hope you like them!
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szp More than 1 year ago
Great book. Not an easy read - somehow chaotic. Great for hi-tech entrepreneurs (almost all examples are from on-line businesses), may not be so easy for folks from not-so-technical fields. Nevertheless, it is a book that every entrepreneur should read.
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This is a great book to read if you are interested in getting into the startup industry. If you have even a kernel of an idea, or just want to jump in and be part of a startup, this is a must read.
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