Pub. Date:
The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1

The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1


Current price is , Original price is $39.95. You
Select a Purchase Option (1ST)
  • purchase options
    $21.10 $39.95 Save 47% Current price is $21.1, Original price is $39.95. You Save 47%.
  • purchase options

Product Details

ISBN-13: 9780787962111
Publisher: Wiley
Publication date: 05/24/2002
Series: Business and Management Series
Edition description: 1ST
Pages: 176
Product dimensions: 6.28(w) x 9.51(h) x 0.78(d)

About the Author

Harry Korine is assistant professor of strategic and internationalmanagement at the London Business School. Pierre-Yves Gomez isprofessor of strategy and director of the Rodolphe MérieuxFoundation for Entrepreneurial Management at the École deManagement de Lyon.

Table of Contents

Foreword (S. Ghoshal).



1. Understanding the Value in Globalization.

2. Facing the Risks of Globalization.

3. Projection: Acting "As If " Global.

4. Absorption: Tackling the Risks of Globalizing.

5. Harmonization: Adapting to Changing Risks Over Time.

6. The Leap to Globalization: A Synthesis.

Conclusion: The Future of the New Globalizers.

Appendix: Research Methods.



The Authors.

What People are Saying About This

From the Publisher

"Professors Gomez and Korine have written a book that I consideressential reading for firms going global. In demonstrating thatglobalization is not an end in itself, they emphasize how theprocess needs above all a total commitment, ambition andadaptabilty on the part of top management"
—Raymond Barre, Former Prime Minister of France

"Definitely a must-read for managers struggling withtransitions. Through an accurate observation of examples, theauthors are proposing a comprehensive process to optimize thesuccess of any globalization. A true energy saver!"
—Bruno Bonnell, chairman and CEO, Infogrames Entertainment

"Creating global value tomorrow is the great challenge of today.Based upon careful analysis of numerous company case studies,Korine and Gomez provide simple and effective guidelines to seniorexecutives and entrepreneurs taking the leap into the globalmarket."
—M. Susan Kish, chairman, First Tuesday Worldwide

"Korine and Gomez have ably drilled down the mystique ofglobalization to
bare bones and provided a brilliant guide on how to translate talkinto
reality. Together with the candid, no-holds-barred analysis of therisks,
this book is a compelling read for decision-makers contemplatingthe leap."
—Lim Hwee Hua, member of parliament, Singapore

"What makes this book extremely readable is the timely andtargeted use of metaphors, based on research of real companies andreal events. I recommend this book to managers both in centralheadquarters and regional offices to better understand whatglobalization really involves."
—Günter Zorn, president, Heidelberg, Asia

"Not only academics and strategy directors, but also corporatefinance officers will benefit from working with this book. Theauthors provide a comprehensive guide to managing the process ofglobalizing over time."
—M. Arikawa, chairman, Sony Global Treasury Services Plc.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews