Learning Social Media Marketing: A Video Introduction / Edition 1

Learning Social Media Marketing: A Video Introduction / Edition 1

ISBN-10:
1118466063
ISBN-13:
9781118466063
Pub. Date:
11/28/2012
Publisher:
Wiley

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Overview

Learning Social Media Marketing: A Video Introduction / Edition 1

Learn the essentials of social media marketing with this 8-hour, self-paced video training software

Social media marketing is an essential tool for today's businesses. This economical, professionally produced video course will help you quickly grasp essential concepts and employ the latest social media marketing tactics, preparing you to take advantage of the newest techniques. Eight hours of focused instruction cover the various platforms available, how to craft a campaign and build social networks, advice on leveraging different types of content, tips on monitoring conversations, and how to measure the results of your efforts.

  • Features an easy-to-use interface with custom bookmarks and downloadable tutorial files
  • Provides hands-on exercises that help you understand the concepts and gain confidence
  • Covers the different platforms, crafting the campaign, building social networks, leveraging content, monitoring conversations, and measuring results
  • Videos can be viewed on a PC or laptop, a smartphone, and a tablet
  • Includes access to a streaming version of the videos that you can view from any computer with an internet connection

Learning Social Media Marketing: A Video Introduction is an efficient, cost-effective way to learn about the hottest topic in marketing and start putting social media to work for you.

System Requirements:

  • Display resolution of 1024x768 or higher
  • Pentium 4, 2.6GHz or higher, or Apple Mac G5
  • 512MB RAM

Product Details

ISBN-13: 9781118466063
Publisher: Wiley
Publication date: 11/28/2012
Product dimensions: 5.40(w) x 7.60(h) x 0.58(d)

Table of Contents

Chapter 1: Introduction to Social Media Marketing

Chapter 2: Operations and Marketing: The New Partnership

Chapter 3: Social Media and Outreach

Chapter 4: Social Content

Chapter 5: Social Platforms

Chapter 6: Social Interactions

Chapter 7: Social Business

Chapter 8: Engagement and Advocacy

Chapter 9: Building a Cross-Functional Team

Chapter 10: Who Is Your Target?

Chapter 11: Social Analytics

Chapter 12: Writing Your Plan

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