Leisure Programming: A Service-Centered and Benefits Approach / Edition 4

Leisure Programming: A Service-Centered and Benefits Approach / Edition 4

ISBN-10:
0072353899
ISBN-13:
9780072353891
Pub. Date:
10/28/2003
Publisher:
McGraw-Hill Companies, The

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Overview

Leisure Programming: A Service-Centered and Benefits Approach / Edition 4

This comprehensive text addresses all three levels of leisure programming: direct service delivery,program planning,and program management. It focuses on issues related to customer service and benefits-such as providing leisure experiences,assessing customer needs,evaluating program impact,promoting positive customer and leader interactions,analyzing and implementing policies,and supervising staff.

Product Details

ISBN-13: 9780072353891
Publisher: McGraw-Hill Companies, The
Publication date: 10/28/2003
Edition description: New Edition
Pages: 576
Product dimensions: 7.50(w) x 9.20(h) x 0.80(d)

Table of Contents

1 Leisure in Contemporary Society
2 Programming Concepts
3 The Leisure Service Programmer
4 Understanding Customer Behavior
5 Needs Identification and Assessment
6 Establishing Direction: Developing Goals and Objectives
7 Program Development
8 Program Areas
9 Program Formats
10 Program Promotion
11 Program Budgeting and Resource Attainment
12 Delivering Leisure Programs
13 Evaluation and Quality Assurance
14 Leisure Wellness and Education
15 Future Trends and Professional Issues

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