The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.
|Publisher:||Houghton Mifflin Harcourt Publishing|
|Product dimensions:||6.00(w) x 9.00(h) x 0.75(d)|
Table of ContentsPERSPECTIVES ON LEISURE TRAVEL.
Leisure Travel: The New Necessity.
Golden Ages and Lost Horizons.
The Future of Travel: Rosy Forecasts and Realistic Probabilities.
THE PSYCHOLOGY OF TRAVEL.
Why People Travel and Why They Don't: The Concept of Allocentrism and Psychocentrism.
Why Destination Areas Rise and Fall in Popularity.
Escorted Tours: Why Psychocentrics Love 'em.
The Failure of a Promise.
Where in the World Are People Going Now that There's No Place to Go?.
TRAVEL MARKETING DYNAMICS.
Effective Marketing to Allocentrics and Psychocentrics.
Examples of Effective Marketing to Allocentrics and Psychocentrics.
Developing the Leisure Travel Market...Again!.
The Greening of Travel.