Lessons from 100,000 Cold Calls

Lessons from 100,000 Cold Calls

by Stewart Rogers, Rogers
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Lessons from 100,000 Cold Calls by Stewart Rogers, Rogers

Stewart Rogers has made 100,000 cold calls...and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success.

Compiling his lessons and techniques into an easy-to-use guide, Rogers shows salespeople how to:

-Set realistic, yet challenging goals
-Build a master database of sales prospects
-Write simple yet powerful scripts
-Build immediate and intimate trust by phone
-Sell concept and credibility in 60 seconds
-Sell ethically by phone

Free audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.

Product Details

ISBN-13: 9781402210341
Publisher: Sourcebooks
Publication date: 01/01/2008
Pages: 288
Sales rank: 887,280
Product dimensions: 5.40(w) x 7.90(h) x 0.80(d)

About the Author

Stewart Rogers has made over 100,000 cold calls to business decision-makers throughout the United States during his 25 years as a sales professional, selling software, hardware, advertising, training and technical information. He currently lives in Raleigh, North Carolina.

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