Lessons of the Navel Orange: A Book About Sales and Selling

Lessons of the Navel Orange: A Book About Sales and Selling

by Blackeyesoup, Tab M Edwards


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How a simple ORANGE can teach you valuable lessons about sales and selling.

Lessons of the Navel Orange is a practical sales resource that has been developed to provide value to sellers of all experience levels across all industries.

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Product Details

ISBN-13: 9780970089168
Publisher: Kixx Books
Publication date: 09/20/2011
Pages: 196
Product dimensions: 5.06(w) x 7.81(h) x 0.42(d)

About the Author

Tab Edwards is a consultant and author with more than 24 years of experience in sales & marketing, consulting, entrepreneurship and business management.

Tab began his sales journey at the tender age of 13, selling inexpensive household items door-to-door. Although he has held award-winning sales, consulting and management positions at some of the words most admired companies-including the IBM Corporation, General Electric, the Sales & Marketing Consulting Company (SMCC), Gimbel Brothers and the Hewlett-Packard Company-he cites his door-to-door encyclopedia sales job at Collier's Encyclopedia as the job that taught him the most valuable lessons about selling.

He is the author of five books (including "Coffee is for Closers Only!") and he shares his breadth of knowledge and experience with sales professionals around the world-from a broad spectrum of companies and industry segments-on becoming better sellers and better professionals in general.

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