Let Your Fingers Do the Talking: Using Word of Mouth Advertising on the Internet

Let Your Fingers Do the Talking: Using Word of Mouth Advertising on the Internet

Audiobook(CD - 2 CDs)

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Overview

Let Your Fingers Do the Talking: Using Word of Mouth Advertising on the Internet by Godfrey Harris, Tom Clarke-Hill

Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.

Product Details

ISBN-13: 9780935047295
Publisher: Americas Group, The
Publication date: 10/28/1999
Edition description: 2 CDs
Pages: 136
Product dimensions: 4.91(w) x 5.60(h) x 0.41(d)

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