Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.
|Publisher:||Americas Group, The|
|Edition description:||2 CDs|
|Product dimensions:||4.91(w) x 5.60(h) x 0.41(d)|