Level the Playing Field is a complete strategy guide for any small business owner or marketing professional looking to expand their knowledge of social media and online advertising. It provides all of the tools necessary to build a goal-oriented social media strategy, generate content, and test and analyze your results for optimal performance. This book is a quick, easy read with hundreds of creative ideas and real-life case studies to help you get the most out of every aspect of your online marketing.
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About the Author
Ezra Chasser is the founder of Sore Thumb Marketing, a Manhattan-based social media consulting company. In addition to speaking frequently around New York City, Ezra is also a contributor to Social Media Today, Yahoo! Small Business, Business2Community, and SmartBlogs on Social Media. You can reach him via email at firstname.lastname@example.org or on Twitter @sorethumbnyc.