Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.
As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.
But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
|Publisher:||University of Massachusetts Press|
|Product dimensions:||6.00(w) x 9.20(h) x 1.10(d)|
|Age Range:||18 Years|
About the Author
Lynn Downey is an independent scholar and writer. She was the first in house historian for Levi Strauss & Co., where for twenty five years she built the company's archive, traveled as its global ambassador, and thoroughly researched the life of its founder. Please visit her website at http://lynndowney.com/.
Table of Contents
1 Enlightened Nationalities 1
2 The Fate That Has Been Assigned to Me 15
3 Store-Princes 29
4 A Limitless Opening for Industry and Talent 42
5 Hard Labor and Wild Delights 57
6 Steamer Day 72
7 Treasonable Combinations 85
8 Our Solid Merchants 98
9 "The secratt of them. Pants is the Rivits" 110
10 Patent Riveted Clothing 123
11 Towers of Strength 137
12 Home Industry 151
13 Very Strong Opinions 165
14 The Best Interests of the People of This State 179
15 For Over Twenty Years 193
16 All Will Be Sunshine for San Francisco and California 207
17 A City Man 221
18 Imperishable 236
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