Librarians & Stereotypes: So, Now What? examines librarianship through communication, gender, psychology, anthropology, and cultural studies theories to begin to get to the root of why certain librarian stereotypes exist today and whether or not it's possible to change some of these stereotypes. It also looks at what stereotypes librarians think exist about the field today, how librarians present themselves and whether or not this is changing (and consequently helping or hurting, the profession), and what public perceptions exist about librarianship as opposed to just what the media tells us about librarianship. An overview of stereotypes presented in the literature is provided, however the point of this book is to go beyond simply rehashing what stereotypes are there and to look at how we can use knowledge of the current stereotypes and knowledge from other disciplines to change some of these stereo types. The book also looks at the possible impossibility of changing certain stereotypes, and possible repercussions our actions, or lack thereof, with regard to stereotypes may have on the future of the profession. Finally, tips are offered to help librarians begin to combat stereotypes.
