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Life at the Speed of Play: Launch Products People Love!

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An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.

Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder...