Life Profitability: The New Measure of Entrepreneurial Success

by Adii Pienaar

Overview

What does "success" mean to you?

If you're an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit, stand out, be noticed. But then what? Are you done? Are you fulfilled? Are you happy?

For Adii Pienaar, selling two multimillion-dollar businesses wasn't enough. He was an entrepreneur because he wanted freedom; instead, he was stuck in a destructive cycle, almost losing everything in his constant search for more. That's when he changed his mindset, his expectations, and his life.

In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts.

Product Details

ISBN-13:	9781544518527
Publisher:	Lioncrest Publishing
Publication date:	01/26/2021
Pages:	294
Product dimensions:	5.50(w) x 8.50(h) x 0.66(d)

About the Author

An entrepreneur and founder of two global multimillion-dollar companies, Adii Pienaar prides himself on the commercial and life profitability of his businesses.

Adii's personal journey enabled him to discover a rich, fulfilling life that coincides with a sustainable strategy for success in the workplace. His concept of life profitability is now gaining momentum in the business world. A native of South Africa, Adii lives in the winelands of Cape Town with his wife, Jeanne, and their two children.

Editorial Reviews

2021-03-24
A serial entrepreneur encourages readers to measure success beyond financial returns.

In this debut business book, Pienaar recounts founding and selling several companies (WooCommerce and Conversio) and gradually realizing that he wasn’t accurately judging his results unless he assessed both his business and his personal life. Pienaar notes how being a “single-minded entrepreneur” can negatively affect one’s life and career, and he explains how he came to incorporate family, health, mindfulness, etc., into his overall concept of accomplishment. The book provides specific examples of Pienaar’s holistic management strategies and positive results. The final chapters cover setting goals and assessing progress in achieving the book’s title profitability. Blank worksheets are included along with sample worksheets filled out by Pienaar, which also serve to summarize the book in concise graphics. The book is well written and thought-provoking, with a solid balance of big-picture conceptual discussion and examples of implementation, making it useful as well as a potential source of inspiration for entrepreneurs. Readers will appreciate Pienaar’s insightful take on generally accepted business norms, like his criticism of the cliché that a business can be like a family: “If you’re saying this to employees, you’re minimizing their families and elevating your importance.” The book also effectively deploys business concepts to argue for a happy balance of work and home life; e.g., as a business diversifies to mitigate risk, well-rounded people with multiple interests see similar risk mitigation in their mental health. Pienaar advises reviewing a “life portfolio” as regularly as a financial portfolio. Readers accustomed to viewing the world in business terms will find it easy to adopt Pienaar’s parallels and embrace the broader way of assessing overall performance for long-term personal and professional achievement.

An effective guide to rethinking business and personal practices.

Kirkus Reviews