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LinkedIn for Personal Branding: The Ultimate Guide

LinkedIn for Personal Branding: The Ultimate Guide

by Sandra Long
LinkedIn for Personal Branding: The Ultimate Guide

LinkedIn for Personal Branding: The Ultimate Guide

by Sandra Long


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Make a real impact on LinkedIn!

LinkedIn for Personal Branding is truly unique because it provides:

· Strategies on how to position yourself - not just a "how-to" on features

· Dozens of real examples and case studies

· Best practices for each profile section

· Six fresh new chapters about LinkedIn content with examples and strategies

· Writing prompts, ideas, and five persona examples for the About essay (summary)

· Five unique approaches to the work experience section

· Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career

· Ways to measure and improve your personal LinkedIn experience

· Strategies to build and leverage your brand on LinkedIn

· Online Reader Resource website with additional resources and links

Also, you will learn how to:

· Be more easily found via LinkedIn and Google

· Leverage images, videos, links, and new profile sections

· Optimize your profile for search and first impressions

· Attract prospects and employers with your profile and content

· Become a thought leader

· Build social proof with recommendations and endorsements

· Write an impactful headline

· Use best practices for Company page and Groups opportunities

This book is written for:

· Executives and future executives

· Business owners and future business owners

· Students and new grads

· Independent professionals or consultants

· Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.

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Product Details

ISBN-13: 9781938015434
Publisher: Strauss Consultants
Publication date: 11/01/2020
Pages: 264
Sales rank: 841,575
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

With close to 30 years of B2B sales and leadership experience, Sandra Long founded Post Road Consulting in Westport CT. Sandra and her team help companies to stimulate growth by more effectively using LinkedIn for sales and recruiting. She also works with job seekers and individual professionals to help them take their business or career to the next level.
Sandra is the author of LinkedIn for Personal Branding:The Ultimate Guide, a book that provides a strategic perspective on how to use LinkedIn for personal branding purposes to advance a business or career.
Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients. She enjoys speaking at corporations, universities, conferences, as well as for industry association events. Sandra and the Post Road team also have extensive experience with entrepreneurs, consultants, corporate executives, and attorneys.

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