LinkedIn Marketing Techniques for Law and Professional Practices

LinkedIn Marketing Techniques for Law and Professional Practices

by Marc W. Halpert


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The concepts in the book would remain timeless enough to become a reference guide for the reader, even as new situations arise and need to be expressed properly, for best marketing effect.

LinkedIn™ Marketing Techniques for Law and Professional Practices, based on actual experiences, covers each section of the LinkedIn biography page, and is broken into short segments to maximize accessibility and learning. It offers clear guidance, based on proven methods, to make each section work to greatest effect, while also providing long-term marketing techniques and personal branding concepts. It teaches you the essential skill of developing a distinctive brand within your LinkedIn profile, and adds a special focus, for attorneys and other professionals, on ethics and industry compliance guidelines.

Author Marc W. Halpert is a “multi-preneur,” having started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.

Product Details

ISBN-13: 9781634257602
Publisher: American Bar Association
Publication date: 05/01/2018
Pages: 172
Product dimensions: 5.91(w) x 9.06(h) x 0.38(d)

About the Author

Author Marc W. Halpert, of Fairfield, CT., is a “multi-preneur,” having started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.

Table of Contents

Introduction 1

Chapter 1 You Are a Brand. Yes Indeed 7

Chapter 2 Your LinkedIn Profile: Think of It as a Newspaper on a Newsstand 13

Chapter 3 Your Network Is Your Net Worth. Invest in It 19

Chapter 4 Your Past, Present, and Future Rolled Into Your Profile 25

Chapter 5 Headshot Considerations That Work; Look Approachable 30

Chapter 6 SEO Keywords in Your Profile; Using Searches 35

Chapter 7 Your Headline Follows You Everywhere: Better Make It Impressive 40

Chapter 8 Intro as Elevator Pitch; Add Specialties for SEO Punch 44

Chapter 9 For Dual Professionals: Multi-Preneurship Tips 51

Chapter 10 Sharing Updates: Blip on Others' Mental Radar Screens 55

Chapter 11 LinkedIn Long-Form Posts: Publish or Perish 59

Chapter 12 Experience as Marketing: Your Past Makes You Who You Are Today 63

Chapter 13 Using Multimedia on Intro and Experience Sections 67

Chapter 14 Showcasing Your Publications: Show Us What You Write, All Right? 70

Chapter 15 Volunteer: Do Good 74

Chapter 16 Organizations You Belong to Can Add Breadth to Your Profile 76

Chapter 17 Certifications: Show Them to Differentiate You 79

Chapter 18 Honors and Awards: Don't Be Shy 81

Chapter 19 Skills and Endorsements: Making Sweet Lemonade 83

Chapter 20 Courses Taken/Teaching: Continuing Education is a Two-Way Street 91

Chapter 21 Formal Education as a Prerequisite; Alumni Search Function 93

Chapter 22 Nonwork Interests: All Work and No Play Is Dull 96

Chapter 23 Call on Me, or Contact Me, OK? 98

Chapter 24 Halpert's 2% Rule on Recommendations: Proceed Cautiously and Ethically 103

Chapter 25 Give Recommendations, Please 108

Chapter 26 Effective LinkedIn Groups: Membership and Participation 110

Chapter 27 Your Firms LinkedIn Company Profile Page: Not Your Website Please 114

Chapter 28 LinkedIn Pulse: Communicate with Your Personal Learning Network 117

Chapter 29 Who's Checking You Out; How to Use This Information 120

Chapter 30 How to Say "No Thanks" to a LinkedIn Connection Request 123

Chapter 31 Navigating Your LinkedIn Home Page 126

Chapter 32 LinkedIn and Your Message: Specifics for Your Industry 131

Chapter 33 The Mighty LinkedIn Help Center 133

Chapter 34 Considerations on Ways to Connect 136

Chapter 35 Customize Your Public Profile and Be Amazing-Er 141

Chapter 36 LinkedIn's Mobile Apps: Be a Go-To Person 144

Chapter 37 Ethical Dos and Dont's for Attorneys 148

Chapter 38 Pulling It All Together: The Proper Care and Feeding of LinkedIn 157

Chapter 39 Parting Thoughts to Make You a Greater LinkedIn Success 160

Acknowledgments 163

Index 165

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LinkedIn Marketing Techniques for Law and Professional Practices 5 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
Having written several career books for lawyers and legal professionals over the years, I know many of the rules business people take for granted have to be rethought -- or disregarded entirely -- when applied to members of our profession. That's especially true of LinkedIn and other social media venues. There are a lot of things nonlawyers can do to market and promote themselves online that could get us sued, sanctioned or disbarred if we attempted them. In this book Marc Halpert has done an amazing job of helping lawyers understand not only what social media can do for them, but how to use these tools in an effective, professional and ethical manner. If you are a lawyer or legal professional, read this before you read anything else about LinkedIn and social media marketing. -- Cliff Ennico, attorney and author of Partner Track, The Legal Job Interview, and The Crowdfunding Handbook
Anonymous More than 1 year ago
“LinkedIn is a hugely powerful, global network of business professionals. When used properly, it can propel your career and your business in ways most people can't fathom. Marc's new book, is quintessential Marc: succinct, easy to understand with the specific techniques you will learn framed underneath the big ideas you need to understand first. While “LinkedInTM Marketing Techniques for Law and Professional Practices” has specific and highly useful tips and techniques, it can provide excellent value for anyone who wants to use LinkedIn to build their business and enhance their career. Marc Halpert, can and does. He has built a thriving business that helps business professionals and companies used LinkedIn to find jobs they would have never found, attract new clients, source top talent, promote new ideas and products and much more.” --Mark Monchek, Chief Opportunity Officer, Opportunity Lab, and author of “Culture of Opportunity: How to Grow Your Business in an Age of Disruption”
BruceHurwitz More than 1 year ago
At times it seems like anyone who knows how to log on to LinkedIn, change their password, and upload a photo, puts out a shingle declaring that they are a “LinkedIn Expert.” Marc W. Halpert is not a LinkedIn expert, he is THE LinkedIn expert to whom you want to turn when you need to get the most out of your LinkedIn presence. Why? For virtually no money at all, you can build a lucrative business, but only if you know how. Mr. Halpert tells you how! As a recruiter and career counselor, my approach to LinkedIn is to attract employers, not clients or customers. That is the reason I especially recommend the first chapter, on branding, which is key to your success on LinkedIn. After all, no one hires or works with a “best kept secret.” As I like to say, sometimes it is better to be hunted than the hunter!
Anonymous More than 1 year ago
“Everything you need to know and more about to market your business through LinkedIn is in this easy to read and chock full of information book written by Marc Halpert. Marc is a genius when it comes to the techniques and strategies on how to simply implement the tools needed to position yourself as a pro using professional ‘social media’ through LinkedIn. Marc shows you step by step how to incorporate every critical point into your marketing plan. You will come back to this book over and over again as a “must have” reference. Excellent and informative read with brilliant information on every page! Marc Halpert is THE Go To Pro!" ---Andrea Nierenberg, Nierenberg Consulting Group
Anonymous More than 1 year ago
This book is highly informative, providing information about how to maximize LinkedIn as well as why LinkedIn is such a critical tool for today's professionals. Marc carefully explains each section of LinkedIn and discusses how to best approach and maximize one's time and energy. I recommend this for all attorneys and other professionals working in service-related industries! - -Janet Granger, author of "Digital Influence for Baby Boomers: Why you should care and yes, you can do this!"