The present book covers major Livestock entrepreneurship skills in simple and lucid form. The first of the book focuses on concept of entrepreneurship, personal skills of entrepreneur such as innovation, risk taking, accepting challenges and responsibilities. The second of the book covers the different enterprising opportunities in livestock sector. In subsequent s forms of Livestock business, several factors to initiate a livestock business, bank support for entrepreneurship, entrepreneurial training, preparation of livestock entrepreneurial projects, project appraisals, financial management, sales and marketing communication, business acumen and communication have been covered. The textbook has been designed based on latest guidelines of Veterinary council of India and is extremely useful to graduates of veterinary science who otherwise have least exposure to principles of entrepreneurship. This book is also beneficial to undergraduate and postgraduate students of Veterinary Science, animal husbandry who wish to pursue livestock based entrepreneurship.
|Publisher:||NEW INDIA PUBLISHING AGENCY- NIPA|
|Product dimensions:||5.98(w) x 9.02(h) x 0.56(d)|
About the Author
Assistant Professor, Division of Veterinary & A.H Extension Education, F.V.Sc. & A.H, R.S. Pura, SKUAST-Jammu (J & K)
Table of Contents
1. Entrepreneurship: Concept, Definition and Importance 2. Key Concepts in Livestock Entrepreneurship 3. Preparation of Livestock Entrepreneurial Projects 4. Types of Business for Livestock Entrepreneurs 5. Livestock Entrepreneurship Training and Development Programmes 6. Bank Support for Livestock Entrepreneurship in India 7. Expectations from a Veterinary Professional by Livestock Entrepreneurs 8. Livestock Insurance 9. Financial Credit and Financial Management 10. Project Appraisals 11. Marketing Channels 12. Standardization and Grading 13. Sales Management, Advertising and Retailing 14. Business Communication and Business Acumen